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How Competitive Gap Analysis Can Help You Maximize Your Business Potential

gap analysis

Gap Analysis for Businesses

If you’re like most business owners, you’ve probably spent a long time getting your business systems in place. You’ve developed the perfect combination of procedures and programs to achieve your business’ goals, and have trained your team on those systems.  Sometimes, you happen upon the perfect systemic combination. Other times…you don’t. That’s called a gap between expectation and reality in your systems’ collective performance, hence the expression gap analysis.

Can you recognize when you don’t have a perfect combination of programs and systems – and, if so, what to do about it?

This is where ZBrains can help.

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Here’s How Gap Analysis Works

The term gap analysis from a business standpoint really just means taking an in-depth look at your business’ procedures and systems. Followed by an examination of their purposes, then identifying any weaknesses. That is, find the places where the results fall short of your desire – and determine a way (or ways) to fix them.

Gap Analysis Example

For simplicity’s sake, let’s say you own a toy store you’re certain needs some gap analysis.  You’d go through similar steps in order to determine what to do to improve your business:

  1. Identify the current process: Sell toys at the brick-and-mortar store
  2. Identify the current outcome: Sell 20 toys per day
  3. Select a goal you hope to achieve: Sell 100 toys per day
  4. Define a new process that would help reach that goal: Implement or improve the toy store’s website to be more customer-friendly, or implement paid search results, or…
  5. Identify the gap…

Undoubtedly, your own processes are much more complex than simply selling toys (without regard to the kind of toy, your stock of toys on hand, your website’s performance, and other such variables).  This is where ZBrains gap analysis experts can come and do the heavy lifting for you.

Call our consultancy line at (888) 207-4111 if this is the type of gap analysis you need for your business, or if you have any questions about how our analysis process works.

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gap analysis

Gap Analysis to compare two sets of business processes

Another way to use this kind of analysis is to compare two sets of your own business’ processes.

For example, say you have a set of computer systems that perform tasks A, B, C, and D.  You’ve just bought another, more comprehensive system that can perform tasks A, B, and C…but, not D.  (And, in reality, there would likely be other tasks the two opposing programs would perform, and in different ways, requiring a sub-analysis to account for those).

Our gap analysis experts scrutinize and compare your two systems’ capabilities. We determine where their true differences lie, and in turn answer the question of whether or not it benefits you, or is possible, to:

  • Delegate a task previously fulfilled by your old system to the new one
  • Improve the old system so as to render the new one obsolete
  • Adopt an entirely new system
  • Fuse bits of systems 1 and 2 to create something new

It’s our expertise, and we’d love to connect and determine if a gap analysis can help streamline new aspects of your business.

Call (888) 207-4111 if this is the type of Gap Analysis you need for your business, or if you have any questions about how our own analysis process works.

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