Zoho Campaigns Consultant = Peace of Mind

If you’re reading about marketing strategies in a blog that’s specific to Zoho consulting, chances are you’re looking for some help with Zoho Campaigns, or one of the many other apps in Zoho’s marketing stack.  And, we can definitely provide that to you. But, what you may not know is that using a Zoho Campaigns consultant is about more than just getting your Campaigns app set up the right way. It’s about giving you confidence in Zoho’s flagship marketing app (well, at least until MarketingHub usurps it) and taking stress off your plate.  It’s about giving you peace of mind in an area where you previously didn’t have much.

What can a Zoho Campaigns Consultant do for you?

Zoho Campaigns gives you a lot to play with, especially during setup.  Upon first login, you’re greeted with an enormous dashboard and no good place to start.  What’s to do?

Well, that all depends.  In order to know what exactly to do with setting up Campaigns, you (or your consultant, in this case) will want to take a step back and consider some questions:

1. What is your marketing objective by using Zoho Campaigns?
2. How frequently do you want to email your prospects?
3. What metrics do you use to measure marketing success?

The reason for asking these questions is simple.  Anyone can set up Zoho Campaigns so it works correctly.  But, whether or not the system is set up for your business’s needs is something else entirely.  Your answers to those questions will help your consultant set up Zoho Campaigns for you.

Diving a little deeper…

Let’s explore these questions in a little more depth.

1. What is your marketing objective by using Zoho Campaigns?  
   
   • Believe it or not, your answer matters here.  For example, your app will need a different configuration for garnering new leads (outbound marketing) than it will for contacting lists of customers or prospects who already know you (inbound marketing).  You’ll use different aspects of Campaigns, either way. And, your answer will inform what kinds of information you’ll need synced to Zoho CRM.
2. How frequently do you want to email your prospects or customers?
   
   • Zoho’s pricing model varies depending on the number of emails you’d like to send per month – or, the number of contacts you’d like to be able to send emails to.  For emailing large numbers of contacts, you may want to set up segments for your mailing lists. And, to protect against spam reports for very large lists, you may want to vary your sender name or even your email domain in some cases.  This ultimately protects your domain and your brand so you can use Zoho Campaigns without worrying about a blacklist every time you hit Send.
3. What metrics do you use to measure marketing success?

• • The stats you want to track to measure your own success will dictate how you set up your Campaigns.  For example, maybe you measure success in the number of signups you get for a service, or maybe you’re only tracking email opens – or, maybe you want your email marketing to lead your prospects down the entire sales funnel.  Of course, you’ll modify the content you create based on these goals too.  But, your Zoho Campaigns consultant will recommend a slightly different setup depending on your goals.

By coordinating with a Zoho Campaigns expert, you can make sure your marketing app will be set up according to the answers to these questions, and more.  Proper training would of course cover the whole spectrum of the app, but that too would be tailored to your needs somewhat to avoid confusion.

Let’s reframe: What happens without a Zoho Campaigns Consultant?

A number of things can happen.  From best to worst:

1. Campaigns won’t be set up according to your needs.  So, even if it’s somewhat effective for boosting business, you may have untold room for improvement.
2. Your staff will find the software too difficult to use due to improper training – or lack thereof entirely.
3. Your marketing efforts might even confuse your customers because they misunderstand the software’s purpose, and you could actually lose business.

Don’t fall victim to improper Zoho usage!  Your success is imminent.

Good email marketing can mean the difference between a flat year or a banner year for your business.  And, you have the power to decide how it all goes.

If you’re like most people involved in a business, you don’t have time for another set of responsibilities, or at the very least you’d like having some work taken off your plate.

Don’t stand for figuring out another piece of marketing software on your own.  Contact us today to get an assessment at ZBrains and begin your journey with a guide.