With Zoho Campaigns you can create, send, and track effective email campaigns to your customers so that you can keep them informed while staying in touch. If you currently already use Zoho CRM then we highly recommend you use Zoho Campaigns in order to seamlessly integrate your email and social media campaigns with your CRM. Zoho Campaigns is just one piece of the puzzle when trying to build a well oiled machine around your CRM.

Email marketing can be tedious and tiresome if you don’t have the right software in place. You have all this information that you want to share with your customers but such little time in a day. Sending out regular email campaigns does not have to be that grueling. With all the right tools, Zoho Campaigns makes it easy to design, test, send, promote and track all of your email marketing campaigns all in one place. Designed for simplicity and ease of use, that doesn’t mean that Zoho left out higher level features. For example, the application allows you to build and grow your audience lists by adding subscribers and categorizing ​them based on specific criteria. The best part is that you don’t have to worry about unsubscribes, bounces or spam addresses–Zoho Campaigns will help you manage your lists. Furthermore, one of the most useful tools Zoho included was the ability to A/B test different versions of your email by subject name and content in order to get maximum results. Lastly, if you’re looking to schedule out and plan your email campaign dates and even social posts, Zoho Campaigns can also assist with that. Place your text in the body along with a subject line and schedule out email campaigns and or social media posts by scheduling the date and time you want the system to push your campaign live.

With Zoho Campaigns, you can prepare and design an email template in almost no time. You’ll have the option to choose from many pre­designed templates from the gallery provided and be able to create professional looking email templates within minutes. When combined with Zoho’s drag­and­drop editor, designing your newsletters or promotions has never been easier. With such easy to use and flexible template layouts, you don’t have to be a design expert. You can simply start with any template, insert your text, images, and call­to­action and be finished within minutes. Rest assured that all of the offered Zoho templates are designed to be responsive, ensuring that customers will be able to view your campaigns clearly from any device of any size.

Designed for smartphones, Zoho’s mobile friendly templates are perfect for that time when you have a simple message to share and the majority of your audience is mobile. Customize the template like you would any other normal template on the Zoho platform, preview it, and you are ready to go live with your email campaign. In case that you don’t know how many of your customers are mobile, you can check if you have a large smartphone audience from the device reports available after a campaign is sent out.