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Zoho CRM Plus: The Ultimate Unified Experience Solution

Published on: May 5, 2023Category: Zoho CRM PlusLast Updated: July 1, 2024 Comments: 0

Zoho CRM Plus is a unified customer experience platform that helps you deliver an exceptional experience to every customer across all stages of their lifecycle and convert them into brand advocates.

The CRM Plus platform includes 9 powerful services in a single interface. Few other platforms, if any, provide such much high-value functionality across so many software apps at such a competitive price.

  • Zoho CRM: Sales automation and complete pipeline management
  • Zoho SalesIQ: Live chat and visitor tracking
  • Zoho Desk: Help desk
  • Zoho Projects: Project management
  • Zoho Campaigns: Email marketing
  • Zoho Analytics: Unified insights across teams
  • Zoho SalesInbox: Exclusive sales emails
  • Zoho Social: Social media marketing
  • Zoho Survey: Customer surveys

Empowering Business Growth: The Versatile Zoho Suite

Zoho CRM Plus is pre-integrated, providing access to shared customer data and a unified experience from a single console. Its simple onboarding mechanism has users up and running in the cloud from day one.

Zoho CRM

Highly rated on just about every customer review site, Zoho CRM offers powerful enterprise-level functionality that is highly configurable and easily customized to support faster onboarding, multiple pipelines, and reporting. As an added bonus, it is loaded with functionality that enables reps to prioritize tasks and stay organized, resulting in better throughput for businesses with larger pipelines.

Zoho SalesInBox

Zoho SalesInBox enables reps to prioritize communications by segmenting emails between active deals, regular contacts, and internal communications. It integrates with all leading email clients (Outlook, Gmail, Yahoo, and more) and synchronizes with email campaigns.

Zoho SalesIQ

Zoho SalesIQ is an all-in-one live chat and analytics platform. Its digital engagement tools let marketing, sales, and support teams communicate with site visitors at every stage of the customer lifecycle. Users can also easily build chatbots and personalized message routing. 

Zoho Desk

Zoho Desk is a full-featured help desk application that simplifies customer service operations, improves agent productivity, and delivers quality, lasting customer experiences.

Zoho Projects

Projects is Zoho’s cloud-based project management software, used for comprehensive project planning, efficient work tracking, and effective collaboration between teams. The functionality of Zoho Projects compares favorably with Asana, Trello, Smartsheet, Jira Cloud, Monday, and similar systems.

Zoho Campaigns

Zoho Campaigns provides the toolkit teams need to create email designs that elicit responses, customize messages, deliver emails to inboxes, connect with new customers, and trigger automated workflows.

Zoho Social

With Zoho Social, your teams can schedule unlimited posts, monitor what matters, and create custom analytical reports.

Zoho Survey

Zoho Survey turns survey creation into both a science and an art. With over 25 question types, features like skip logic and piping, customizable themes, and more, the perfect survey is just keystrokes away. The SSL-protected surveys can be shared instantly via email and social media.

Zoho Analytics

Zoho Analytics delivers powerful functionality paired with point-and-click simplicity. Users are able to generate insightful reports without needing to write SQL queries, although this capability remains available. It also features Zia, an AI-based voice assistant that provides sales teams with insights that make them more productive.



Customizing Zoho CRM Plus for Optimized Business Processes

  • Flexible Customization Options: Zoho CRM Plus provides businesses with extensive customization options to tailor the CRM software according to their specific requirements. Users may customize fields, layouts, modules, and workflows to their particular business processes. This flexibility allows businesses to create a CRM solution that reflects their workflows and captures the information they deem essential.
  • Customizable Sales Processes: Zoho CRM Plus enables businesses to define and customize their sales processes based on their unique sales methodologies. Sales stages, deal closure criteria, and sales forecasting can be customized to match the organization’s specific requirements. This customization ensures that the CRM system aligns with the company’s sales strategies and enhances sales team efficiency.
  • Personalized Dashboards and Reports: With Zoho CRM Plus, users can create personalized dashboards and reports to gain insights into their sales, marketing, and customer service activities. The CRM suite offers a drag-and-drop interface, allowing users to design customized visualizations that display key performance indicators and metrics relevant to their business. This customization empowers users to monitor and track the data that matters most to them, facilitating data-driven decision-making.
  • Workflow Automation: Zoho CRM Plus offers robust workflow automation capabilities that allow businesses to automate repetitive tasks and streamline their processes. Users can define custom workflows to automate lead assignment, task creation, email notifications, and more. By automating routine activities, businesses can save time, reduce manual errors, and ensure consistent and efficient operations.
  • Integration and Extensions: Zoho CRM Plus supports integration with various third-party applications and extensions, enabling businesses to further customize and extend the functionality of their CRM system. Through integrations, businesses can connect Zoho CRM Plus with other tools they use, such as marketing automation platforms, accounting software, or e-commerce platforms. This integration capability allows for a seamless flow of data and streamlines cross-platform operations.
  • API and Developer Tools: Zoho CRM Plus provides APIs (Application Programming Interfaces) and developer tools that allow businesses to develop custom integrations, extensions, or applications on top of the CRM suite. This customization capability enables businesses with specific requirements or unique workflows to extend the functionality of Zoho CRM Plus according to their needs.
  • Mobile Customization: Zoho CRM Plus offers mobile apps that can be customized to reflect the branding and specific requirements of a business. Users can tailor the mobile app’s interface, layout, and functionalities to match their business processes and ensure a consistent user experience across devices. This customization empowers mobile users to access and manage customer data while on the go.

By leveraging the customization capabilities of Zoho CRM Plus, businesses can create a CRM solution that aligns with their unique workflows, captures relevant data, and enhances overall productivity and efficiency. The flexibility to adapt and customize the CRM system allows organizations to optimize their sales, marketing, and customer service processes, leading to improved customer satisfaction and business growth.

What is the Difference Between Zoho ONE and Zoho CRM Plus?

The difference between Zoho CRM Plus and Zoho ONE is that CRM Plus unifies customer-facing teams to improve customer experience, while ONE enables businesses to operate lead to cash on one singular platform, consolidating vendors and software silos while streamlining your business operations.

  • Zoho CRM Plus includes the 9 essential enterprise-level applications to unify your sales, support, and marketing teams, providing a 360-degree view across all touchpoints for a consistent experience at every stage of the customer journey.
  • Zoho ONE, with more than 45 web applications, is an enterprise-level, all-in-one suite for running your entire organization. From sales, support, and marketing through finance, HR, recruitment, and more, Zoho ONE provides everything companies need to grow their business.

Should I Purchase Zoho CRM Plus or Zoho ONE?

The CRM Plus bundle is the obvious choice for companies that want to save money by only licensing customer-facing teams. Zoho CRM Plus is usually the best fit for companies that only want the functionality offered by its 9 applications. Although priced higher per user license, only customer-facing teams must be licensed. 

Zoho ONE, on the other hand, is priced lower per license than Zoho CRM Plus, but all employees must be licensed. 

Important note: While it is more expensive per user, Zoho does have a separate pricing model for those that want access to all the Zoho ONE apps but do not want to license every user in their organization. 

The Zoho ONE bundle is ideal for companies that need all employees to use the software. It’s also cost-effective for those who will ultimately pay less to license all employees (at the lower rate) than only those who are users (at the higher rate).

Regardless of the Zoho CRM chosen, either bundle provides substantial savings compared to licensing the included apps separately.

Conclusion

Still not sure what to purchase? Don’t worry. Talk to the experts at ZBrains who have worked with businesses similar to yours to help them migrate from their legacy systems. We can help you identify the apps that you should use to achieve your goals and prepare a cost-benefit analysis to gauge the best fit.

Reach out today for more information.

ZBrains Zoho Dashboards for Sales

Building Zoho Dashboards for Sales: Your Ultimate Guide by ZBrains

Published on: March 17, 2023Category: Zoho CRM, Zoho CRMLast Updated: May 8, 2024 Comments: 0

Zoho CRM is a user-friendly and robust customer relationship management software suitable for businesses of any scale. It helps companies effectively manage customer interactions, automate sales processes, and monitor performance. With the help of Zoho dashboards, businesses can quickly get insights into their sales pipeline, identify bottlenecks, and make data-driven decisions to improve their sales performance. 

But one of the best features of Zoho CRM is its ability to create powerful, visually appealing sales dashboards. A well-designed dashboard can help you get an accurate picture of your business’s performance at a glance. With the right data, your dashboards can identify key trends, highlight opportunities, and help you make informed decisions.

Optimizing Sales Performance with Zoho CRM and Analytics

Zoho CRM simplifies sales, marketing, and customer service by utilizing a unified data source for all activities. This approach enables businesses to easily track essential metrics such as sales volume, order fulfillment rate, and revenue per customer. With the help of Zoho dashboards, businesses can efficiently monitor the performance of individual employees or teams by comparing their metrics against those of others within the organization. This valuable information empowers businesses to make data-driven decisions and optimize their sales process for better results.

Zoho Analytics, on the other hand, can use multiple data sources from across the organization to provide an even more comprehensive view of your sales performance. For example, you can track customer lifetime value (CLV) and customer acquisition cost (CAC), as well as average order size, frequency of purchase, and other metrics. Users can also embed these into the Zoho CRM homepage to quickly overview their business performance in real-time.

Zoho CRM provides a variety of views tailored to meet the needs of individual sales reps, managers, and executives. These views offer insights into essential key performance indicators (KPIs) that businesses should monitor. With the help of Zoho dashboards, businesses can effortlessly keep track of these KPIs, optimize their sales process, and maximize their revenue. Let’s explore the specific KPIs you should monitor for each role within your organization.

Individual Sales Reps

To effectively monitor individual sales reps responsible for identifying prospects, closing deals, and driving growth, track their performance on specific metrics such as:

  • Number of Leads: The number of leads created or assigned in a given time frame.
  • Number of Meetings: The total number of meetings booked with new prospects.
  • Number of Meetings Completed: The number of scheduled meetings that successfully occurred.
  • Show Rate: The number of meetings that were attended vs. the number of meetings that were scheduled.
  • Opportunities Created: The number of opportunities created in a given time frame.
  • Lead Conversion Rate: The percentage of total leads that have been converted into customers.
  • Total Pipeline Value: The total dollar value of all opportunities in the sales pipeline.
  • Total Pipeline Growth: The change in the pipeline value over time.
  • Total Deals Closed: The number of deals closed in a given time frame.
  • Dollar Amount Closed: The total dollar amount of all deals closed in a given time frame.
  • Win Rate: The percentage of total deals that are closed successfully.
  • Lead-to-Win Rate: The number of leads it takes to close a deal.
  • Leads/Opportunities/Accounts With Activity: The number of leads that have had activity (calls, emails, meetings) in a given time frame.
  • Activity Levels: The average number of activities performed by each sales rep (on an individual activity basis) in a given time frame.

Sales Managers

Sales managers should be responsible for the sales metrics of the team, as they oversee the sales team and ensure each rep achieves their goals.

  • Rep Metrics: Sales rep performance data such as lead conversion rate, win rate, and dollar amount closed.
  • Team Metrics: Team-level performance data such as total pipeline value, average deal size, and overall close rate.
  • Cohort Analysis: The ability to compare sales performance among different groups of reps (e.g., by location or product
  • Metrics by Geography/Territory: The total number of deals, pipeline value, and revenue based on geographic region.
  • Metrics by Product: The total number of deals, pipeline value, and revenue based on the product or service being sold.
  • Metrics by Lead Source: The total number of deals, pipeline value, and revenue based on the lead source.
  • Revenue by Person: The total dollar amount closed by each sales rep in a given time frame.
  • Forecasted Revenue: The estimated revenue to be earned in the next quarter or year, based on pipeline value and rep metrics.

Executive Leadership

Executives can use Zoho dashboards to ensure the company is on track to reach its goals, and that all departments are working together efficiently.

  • Lead-to-Win Rate: The rate at which leads are converted into customers shows executives how efficient the sales process is.
  • Pipeline Value: The total dollar value of all opportunities in the sales pipeline helps executives track progress toward their goals.
  • Net New Customers: The number of new customers acquired in a given time frame.
  • Revenue Trends: Year-over-year revenue trends show executives if the company is on track to meet its goals.
  • Customer Lifetime Value (CLV): The total value of all transactions with existing customers helps executives understand customer loyalty and profitability.
  • Customer Acquisition Cost (CAC): The cost of acquiring each new customer is a critical metric that shows executives how efficient their sales process is.
  • Churn Rate: The rate at which customers are lost can indicate customer satisfaction and potential areas of improvement.
  • Sales Efficiency: The overall efficiency of the sales team demonstrates how much time and effort is being spent on each sale.

How to Build an Effective Sales Dashboard in Zoho CRM

Whatever metrics you intend to track, here are a few of our top suggestions for monitoring them within your Zoho CRM sales dashboard.

  1. Choose two critical metrics for each role in your organization. Assign each person a leading KPI and a trailing KPI based on importance. 
  2. Make sure your system can easily gather the necessary data for the KPIs by setting up automation, automating your reporting, or defining custom fields. You can accomplish this by establishing automation, automating your reporting, or defining custom fields.
  3. Create a weekly version of each KPI, grouped by person, and also for the entire company/department. This will help you get a better understanding of each person’s performance and let you easily compare it with the team as a whole.
  4. Make sure to verify the data and the report’s accuracy, especially if you plan to tie them to performance reports or incentives. 
  5. Add a trend (and perhaps a forecast), if you have enough data to do so.
  6. Hold a weekly-to-daily meeting to review the KPIs. Hold people responsible for their performance by having a discussion and tracking progress over time.
  7. Set quotas and targets for each KPI. Target is generally 20% above quota, and quota is the desired outcome for each metric.
  8. Create a contest or incentives around your target(s) to motivate your team.

Finally, try not to change the KPIs too much, or too quickly, unless everyone agrees that doing so is appropriate. Determining the “right” KPIs and optimal quota for your organization might take some time, but it’s still best to be as consistent as possible.

Need help creating your ideal Zoho sales dashboard? ZBrains’ expert team is standing by for any sales tracking or measurement questions you may have. Reach out today for more information.