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Zoho Premium Partners and Software Commoditization

You Want It, They Got It – And, Now What?

Why having one of the Zoho Premium Partners by your side means more than ever today

Rest easy!  This is only a 5-7 minute read.

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When you think of the word Zoho, chances are you also think of the word choices.  Within its library of 45+ apps (which expands nearly every month), Zoho also offers a number of subscription editions, each with its own advantages and drawbacks.  And, nearly limitless customization possible in each respective edition. So, when planning to introduce your business to Zoho, the average consumer (or even the above-average one) faces the daunting task of not only keeping that business afloat as usual, but learning a brand-new software system with all its idiosyncrasies, and keeping track of the constant growth and development of that software, too…

It’s a lot to get your head around.  Frankly, I don’t know how anyone goes into a Zoho implementation themselves with even a slight degree of confidence – unless they are already intimately familiar with the system from a previous job.  Self-deployment usually comes with a lot of hard knocks.

But, this post isn’t just a commiseration session.  Instead, I want to bring to light just why this limitless library of software means you need a Zoho consultant in your life.  And, not just any Zoho consultant, but a Zoho Premium Partner.

Really So Obvious?

While it’s true that, yes, you need someone to help you with Zoho because there’s potentially a lot of software to deal with, that’s not the end of the story.  There’s a reason why this is the case.  Something known as the “infinite store shelf” has severely disrupted all sorts of businesses – most notably software vendors.  

Take a Trip Down Memory Lane…

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The theory goes that we used to just walk into stores to make purchases, and even with larger catalogs, the array of items to choose from had a limit.  And, expanding upon that, people knew the purpose of what they were trying to buy, so there wasn’t much confusion.

Now, in the present day, the situation has completely changed.  Search engines have brought us all much, much closer together. Plus, we’ve brought all the products we peddle along for the ride.  When software companies in particular create new products, other software companies (wisely looking for a piece of the profit that comes with a new product) then offer their own takes on those products.  Then, before you know it, you – the consumer – are in a world with infinite software choices. And furthermore, the moment you learned all there is to learn about, say, one software app of your choice, you then learn the app has been updated, or it’s spun off another, similar app that may be better, or…

Did I mention it was a lot of work?

(This is why Zoho’s own business model of providing more than just a single software app, like CRM, works so well.  Choice paralysis is very real, so if you’re going to bombard someone with options, the least you can do is make them all easily accessible from underneath your own family of products.  This is what Zoho is aiming for with their Zoho One suite of apps.)

The Harsh Bite of Reality

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Now, just imagine having to do all that preparation, not just for Zoho CRM, but for Zoho Campaigns, Zoho Books, or even Zoho MarketingHub.  It’s not possible to take on yourself unless doing so is your sole job.

The idea that once a new product is born, it turns into something everyone has to have is called software commoditization (or commodification).  We’ve talked about software as a commodity before, but not at this particular angle.  And, I’m guessing you’re working out why this software commoditization makes having a Zoho consultant so important.

So, that’s easy enough, right?  Why shouldn’t you just pick from a list of Zoho consultants?

What Zoho Premium Partners Mean in the World of Software as a Commodity

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The overall problem with software as a commodity is that with nearly infinite software choices, the learning curve for your system is potentially infinite as well.  Getting help from a Zoho consultant may get you started on the right foot, but that’s only half the battle.

Zoho Premium Partners like ZBrains are distinct from other Zoho consultants in the breadth of their achievements for other clients.  To achieve the rank of Premium Partner (Zoho’s highest current designation for partners, replacing the old Alliance Partner title), a partner must:

  • Not just generate, but grow Zoho licensing revenue for the clients they serve by $200,000 from the previous year
  • Develop not just on Zoho CRM, but on Zoho Creator as well
  • Produce a number of case studies per year

So, what do all these statistics mean?

    1. Generating Zoho revenue: This means that clients under our watch have successfully grown their businesses with Zoho, to the tune of over $200,000 higher than the previous year.  That doesn’t take into account the number of clients a partner serves; it’s just an overall revenue figure – but, it sets us apart from other Zoho partners who may not have as much experience.
    2. Developing for multiple apps: Zoho CRM is a fantastic hub for most any business, but many businesses need help with more than just customer relationship management.  Choosing a partner who works with multiple Zoho apps, including Zoho Creator (Zoho’s platform as a service), significantly expands your software customization options.
    3. Case study production: Case studies are a great way for Zoho Premium Partners to demonstrate how they’ve helped past clients.  Other types of Zoho partners aren’t required to produce these.

With all that said, we don’t take our distinction as one of the Zoho Premium Partners lightly at all. We worked hard to get to where we are now, and we too attended that school of hard knocks.  But, now we’re here, and our sole purpose is to help you deploy software in the best way possible for your business.

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Bringing It All Together

In summary, the “infinite store shelf” and the general turning of business software from a luxury item into a commodity, makes it much more difficult to master – let alone select – the program(s) your business will end up using.  The more traditional buying experience may be gone, but that doesn’t mean you’re entirely in the dark. You just need a more qualified software consultant to help you deploy your Zoho apps. And, Zoho Premium Partners have more of the necessary qualifications to ensure your deployment not only goes smoothly, but is correct for your business.

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Musician, car junkie, and burgeoning tech guy.

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