Zoho Corporation is looking to revamp its image as it grows, adding more partners who service larger businesses. Historically, Zoho has been known as an inexpensive software option, especially useful for smaller businesses. However, when enterprise-level customers do come knocking, they’re frequently impressed.
Zoho has done just fine by gathering up smaller businesses, making the relationships “sticky” with suites of apps like Zoho One, and growing with (until recently) hardly any US advertising. But, Zoho is showing Salesforce isn’t the only game in town for larger businesses.
So, what does this mean for Zoho Corporation, for you (whether part of a small business or a larger one), and for us as Zoho consultants?
No matter what, Zoho still wants to help you
Businesspeople shouldn’t look at this move by Zoho as an eschewing of the company’s roots. Rather, smaller businesses make up the vast majority of the global market. And, chances are larger businesses have even more connections to smaller businesses that Zoho can use to its advantage–namely for referrals. So, no, Zoho won’t likely turn into a one-dimensional company from this move.
Is it better to be big, or small?
The question remains: Is Zoho still better suited for larger businesses, or is it better for smaller ones? Zoho purposefully paints with a very broad brush, offering software packages suited for both larger and smaller enterprises, with pricing plans to match.
The answer is it doesn’t really matter, and it all depends on your preference–as always.
Zoho purposefully gears themselves towards smaller organizations.
Their competitive price points make the barrier to entry very low. As well, Zoho’s plasticity makes it easy for some businesses to turn on an app and start using it in production right away. And, suites like Zoho One or Zoho CRM Plus provide a whole system of apps for less than their constituent parts combined. Recent additions like Zoho Remotely and the Emergency Subscription Assistance Program (ESAP) ease small business pains related to working from home, or from the recent COVID-19 outbreak.
Zoho Corporation clearly values their SMB clients greatly. However, they expect some companies to grow larger as a natural function of their success.
Zoho’s customizability makes it a perfect choice for enterprise-level companies.
Anyone can turn on Zoho CRM and start tracking lead data. However, many Zoho apps boast a slew of features specific to automating workflow and simplifying processes for large departments. (Take blueprint, for example, available in Zoho CRM and Zoho Desk too.) Many Zoho apps can communicate with each other. Others can also integrate with third-party apps like QuickBooks Desktop. Furthermore, Zoho’s platform-as-a-service, Zoho Creator, puts it on par with Salesforce by allowing for creating custom apps and connecting with Zoho CRM.
Clearly Zoho has designed their apps with both small and large companies in mind. Some businesses may have growth plans that don’t include Zoho. And, for some, that is to be expected, a natural part of growth. But, Zoho purposefully designs software to last, and includes “sticky” apps that companies won’t want to stop using after starting to use them! So, even if some companies actually plan not to use Zoho forever, they sometimes find their plans change due to their users benefiting greatly from using the software. Again, this is a natural part of growth as a company.
What does this push to enterprise businesses mean for us as Zoho consultants?
As Zoho consultants, our job hasn’t changed. No matter the size of your business, our job remains to devise the best Zoho solution for you given your business goals. We’ve done this for one-man shows and we’ve done it for companies with hundreds of users.
If Zoho begins to attract more large companies, however, Zoho Corporation will likely begin expanding upon newer apps like MarketingHub. They’ll also probably offer more industry-specific solutions, and improve upon Zoho Creator. Zoho will probably release those improvements to larger and smaller companies alike. And this, in turn, makes our job that much easier, as it makes Zoho that much easier to sell.