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Migrating from Salesforce to Zoho: 3 Essential Tips

zoho crm salesforce data migration

Lately, we’ve been getting a good number of questions about moving from Salesforce to Zoho CRM: namely, questions about migrating data between the two platforms.

I’m talking about things like:

  1. Does it all transfer from system to system the right way, or do things get lost in translation?
  2. Does it take a long time to do?
  3. Is it expensive?

First things first: it’s absolutely feasible to migrate data from Salesforce to Zoho, and to get your whole team on the platform.  But, the three concerns listed above are clearly important to address, and far be it from me to leave you hanging.

#1. What actually comes over in a data migration?

zoho crm salesforce data migration

Something that can really hamper you when migrating data is when information simply will not transfer from one system to another – that is, things get lost in translation.  At best, this leads to loads of manual entry after the big move; at worst, you’ll permanently lose valuable information about your clients and the overall health and history of your business.

This factor alone can sometimes keep people on a CRM that no longer suits them – and, in the case of staying on Salesforce, this can mean keeping a system that’s too complicated and has low user adoption, a system that’s too expensive to be a wise choice for your business.

Thankfully, there’s one important point to consider: Zoho CRM’s data import tool is able to read the metadata of records exported from Salesforce.  That means you’re able to keep all your notes and other auxiliary data attached to individual records, and that you don’t lose a bit of your past history.  (It’s important not to use the API data migration tool if you want to keep your metadata.)

#2. How long does it take to go from Salesforce to Zoho?

zoho salesforce data migration

It goes without saying that time is of the essence in the business world.  Projects taking too long – even data migration or CRM platform migration projects – can be relegated to the back burner if the project manager knows they will take too long for the company to carry out and not be totally messed up for days on end.  Sometimes, these projects are simply never completed, and the business isn’t able to move on from a system that’s outlived its usefulness – even if it’s something robust like Salesforce.

Zoho Corporation offers a data migration service of their own but with one caveat: it can take up to several weeks to complete.  Even for the price point ($100), not many companies can afford to be in limbo between systems for that long – and, for those in a hurry, it won’t do at all.

Fortunately, Zoho CRM’s built-in tool for migrating data helps immensely with this with its ultra-quick migration time.  Even for many modules and thousands of records, as long as your Zoho consultant knows how to map your fields correctly, data migration only takes two days at most.  That means that portion of the project can be completed over a regular weekend.

#3. What will a Salesforce to Zoho migration cost?

zoho crm salesforce data migration

Cost is yet another factor that can put a data migration project on hold if it’s too much to bear; it’s unfortunate that halting a simple data migration project could ever come down to cost, but it does indeed happen.  ZBrains’s team of consultants can spend a weekend, or even two solid weeknights, with your data to make sure it all flows from Salesforce to Zoho, but in return the service costs more than a flat $100 fee.  (Let us know if you’d like a quote based on the number of modules you need to work with.)

If price is still an object, you might even choose to use a Zoho training session to get familiar with the ins and outs of data migration from Salesforce to Zoho CRM yourself at that point.

Still not sure how to approach migrating from Salesforce to Zoho?

If you still have questions about how this would work, don’t hesitate to contact us.  Salesforce can be quite overwrought for businesses, and we’re happy to take a look at your existing configuration and tell you what it would take to replicate your current system on Zoho – or, even improve upon it.  Contact us today and a certified Zoho consultant will get back to you within 24 hours.

How a Zoho CRM Expert Can Help Product-Based Businesses

zoho crm product based businessEnhance Product-Based Businesses with a Zoho CRM Expert

Some businesses’ entire MO revolves around selling products: either creating them or ordering them from a vendor, storing them in bins, collecting payments for them, packaging them up, shipping them out and delivering them… It can be a process with more than just a handful of moving parts.

For that reason, keeping tabs on all your different customers should be a thoroughly immersive experience – no stone left unturned, so at a moment’s notice you know exactly where a given customer is in your sales cycle and what your next move should be as a company.

Unfortunately, not every CRM is adequately built to accommodate the needs of product-based businesses – and, in fact, some of these businesses subsist without even using a CRM (although, unless they are quite small companies, they’re most likely slogging along).  What’s a business owner to do about things like:

  1. Forecasting sales by product?
  2. Understanding your customers’ sales history?
  3. Communicating with fulfillment partners or other third parties?

Fortunately, the answers are all in one place: namely, Zoho CRM.

Optimize Zoho CRM with an Expert for Product-Based Businesses

zoho crm product-based business

#1. Forecasting sales is a cinch

For product-based businesses, knowing how to forecast sales is absolutely paramount, as that information answers all sorts of questions on an executive’s mind:

  • How much of any particular product should I order?
  • How much upcoming labor should I schedule?  Should I hire a new employee?
  • How much capital should I invest in optimizing business systems?  Can I set any aside and expect to take a vacation?

Zoho understands that businesspeople need this information in order to function, so they make it available in a special module in the system, appropriately called Forecasts.  Using Forecasts, you can set a target revenue amount and track progress towards that goal.  You can compare your past statistics with your current ones and see how your company has grown, or ascertain which areas need improvement.

zoho crm product-based business

#2. See all of your customers’ sales history – and then some – from one spot

For product-based businesses, knowing a given customer’s sales history can let you know a wealth of information:

  1. What kinds of purchases the customer might make in the future
  2. Which related products to try to sell the customer
  3. Whether or not the customer needs to be re-engaged, or whether or not it’s even worth trying to do, if he hasn’t made a purchase in some time

To that end, Zoho’s default Accounts module view shows a number of related lists, like Potentials (all associated deals, open or closed), Sales Orders, and Invoices, which can give an idea of what the customer buys, how frequently, and – drilling down a little deeper – which contact at the company is more likely to make a purchase.

A basic view of a potential:

zoho cfrm product-based business

And, a detailed report showing all orders in key accounts:

zoho crm product-based business

Using detailed reports and even very basic record views in CRM can be instrumental in determining the overall health of your business.

#3. Communication Breakdowns are a Thing of the Past

zoho crm product-based business

One almost expected gap in some product-based businesses’ processes compared to the ideal comes when multiple parties are involved, in the form of directives falling between the cracks.  The likelihood of this kind of mistake happening increases with larger companies, and becomes even higher when third parties – that is, entities completely separate from your company that help with the sale – are involved.

The fallout from these communication lapses is evident:

  1. You lose potential revenue
  2. You may weaken relationships with current and potential customers, and even vendors
  3. And, your office morale might suffer from both of these

For those reasons, Zoho has made it particularly easy to solve communication problems in a number of creative ways:

  • Using workflow automation to send reminders to CSRs to follow up with potential customers to ensure they move along the sales cycle
  • If your CSRs are too busy to send emails themselves, using workflow automation to have the system send automated emails to potential clients to remind them of where they are in your sales process
  • Using ERP integration to pull data directly from your accounting system, fulfillment partner, or other third party into your CRM.

Speaking of ERP, what if your current one isn’t cutting it?

It’s not uncommon these days to hear from folks who not only want to use Zoho for their CRM; they want to use it for their ERP functions as well.  The issue there is not all of the standard Zoho apps are quite cut out for those sorts of activities, at least at an advanced level.  While native Zoho apps like Zoho Books and Zoho Inventory work well for some businesses, for others their limitations force companies to stay on ERP systems that they’d prefer not to stick with.

For problems like that, Zoho ERP works wonders.  Zoho ERP, built on Zoho Creator, helps bridge the gap between native Zoho apps and business expectations.  As Creator is extremely flexible, nearly anything can be done as long as the proper coding is in place.  And, the team of developers at ZBrains in particular have taken on this challenge many times before.  We’ve even created an entire suite built on Zoho Creator called FieldTech.

How a Zoho CRM Expert Can Help Product-Based Businesses Meet Their Match with Zoho CRM

With Zoho’s solutions to these common issues faced by product-based businesses, they clearly understand how to cater to you.  Please contact us if you have any questions about Zoho’s capabilities, or how it can help you with your specific kind of business.

DIY Zoho QuickBooks Online Setup & Documentation

Thank you for signing up for our DIY Zoho QuickBooks Online integration

diy zoho quickbooks

The purpose of this application is to sync information in Zoho CRM to QuickBooks Online, or vice-versa.  Some information can be synced only one way at a time, and some can be synced both ways, depending on your preference.  The information you can sync is grabbed from different fields in either QuickBooks or Zoho.

The integration is designed only to sync new and updated records across platforms, not all records, although if you use an annual payment plan (for premium versions of the integration), you’ll be able to sync any records across platforms based on dates as far back as you’d like.  Please see section 4: Settings for more on data migration.

The first thing you’ll want to do is log into the application using the URL here.  You may want to bookmark it for your convenience.  The login page will require the credentials you created on the intake form.  If you aren’t sure what the intake form is and you don’t have login credentials, you’ll want to read this page on completing the QBO integration intake form before continuing.

Please see the following table of contents for instructions on how to use each aspect of the integration dashboard and the integration itself.

Table of Contents

  1. QuickBooks Mapping
  2. Logs
  3. Filters
  4. Settings
  5. Other Options
  6. Using the Integration
  7. A Few Provisos
  8. FAQ

Before you start using the application, this is a tour of all the modules on the left-hand navigation bar.

1. QuickBooks Mapping

This is the default or home page you’ll see upon logging into the ZBrains dashboard.  This screen allows for the mapping of different QuickBooks fields (on the left-hand side, marked by QB icons) with corresponding Zoho fields (on the right, marked with Zoho icons).  Standard QuickBooks fields will be marked with green QB icons while custom QuickBook fields will be marked with similar red icons.  Zoho fields will be marked with a regular Zoho icon regardless of whether the fields you choose are standard or custom.

The mapping works by selecting a Zoho field to map to each of the listed QuickBooks fields.  By default, for all available modules, the integration will map some of the QuickBooks fields to Zoho fields.  These mappings may not be to your liking, so please confirm they are correct before continuing.

To map a QuickBooks field to an unoccupied Zoho field: Click on the text field beside the field you’d like to map.  A dropdown menu will appear, from which you can select any field you’d like.  You can also type the name of the field you’d like if you already know its name, and the dashboard’s autocomplete feature will leave only field names that contain a match for the string you’ve typed.  When you see the name of the Zoho field you’d like to map to the corresponding QuickBooks field, select that field by clicking it.  Click “Submit” to save any changes.

If a field is occupied and you’d like to delete the mapping: Click the small X to the left of the field name or to the left of the field itself, then repeat the mapping process for an unoccupied field outlined above.

The following buttons are available in every module, regardless of the version you use:

  • Sync Mappable Fields button: This will grab all usable fields both from QuickBooks and from Zoho.  This is useful when you’ve just added a custom field to either QuickBooks or Zoho and you’d like to map it.  This also works if you simply don’t see a field in either QuickBooks or Zoho that you know already exists.
  • Reset Default Mapping button: If you don’t like how you’ve mapped the fields in your dashboard and you feel it would take too long to simply change them all back, you can use this button to return the mapped fields to how they looked when you first signed up for the integration.  Some fields will already be mapped.
  • Reset button:  This button is at the bottom of the screen.  Use this to clear any changes you’ve made before hitting Submit.  If you’ve already clicked Submit and changed your mapping details, you’ll have to manually make the changes you want and then click Submit again.
  • Submit button: This button, also at the bottom of the screen, saves any changes you’ve made on your mapping screen.

Also available is the Static Field checkbox beside every mappable field.  Checking this box will delete the Zoho field mapping option from the associated QuickBooks field and allow for hard-coding a value into the QuickBooks field instead.  Naturally, this means you can only assign a hard value to a QuickBooks field, not a Zoho field, so this feature is useful for Zoho-to-QuickBooks syncs.  Possible use case: If every customer tracked in QuickBooks Online is on the same payment terms, you may choose to mark all payment terms a certain way for customers synced from Zoho to QuickBooks, e.g., “Net 30.”

2. Logs

You’ll be able to track which records the integration has interacted with by examining the Logs page.  Different log screens are available for each available module, although the screen will default to Accounts if you don’t select an individual module page from the drop-down menu that appears after clicking.

When the integration interacts with a record, regardless of whether or not that record has been synced, the record will appear in the log.  Newer synced records appear at the top of the log while older synced records are pushed to the bottom.

Following is an explanation of the items in the log table itself:

  • Module Key: The number that appears here corresponds to a record in Zoho CRM.  You can view details for this record by clicking the blue Info button to the right of the record.
    • To view the corresponding record directly in the CRM, highlight and copy (CTRL+C) the number displayed under the Module Key heading, navigate to Zoho CRM, find the appropriate module, and view any available record in the module.  At the end of the URL for that record will be a long string of numbers, similar to the module key displayed in the sync log.  Delete the number currently at the end of the URL and replace it by pasting (CTRL+V) the module key number you’ve just copied.  Press enter and your browser will navigate to that record.  This functionality serves to give the user a direct view of the record in case any changes to the record are necessary.
  • Status: This tells whether or not a record was synced by the system.  Possible options here are Synced, Error, Not Synced, or Not Valid.  Synced means the record was synced across platforms.  Both Error and Not Synced mean the record was not synced because of an error.  Not Valid means the record was not synced because of user-defined filters.  Filters are further explained in section 3.
  • Error Message: This column displays the message associated with a sync error, if applicable.  Errors are usually related to a problem with Zoho CRM accepting the info, not with QuickBooks.  If you ever come across an error you do not understand, we offer support for any premium plan (that is, any plan that is not Freemium).  Please contact us if you need help.
  • Last Sync Date: This shows the date and timestamp of each record in the sync log.  You can use this to determine whether or not your integration is syncing by comparing the last sync date to the current date and time.
  • Details: This column shows a blue Info button for each record synced.  Clicking this button will open a new screen within your browser window that shows all fields the integration has come in contact with.  This is useful for giving an at-a-glance look at the record in question; alternatively, you can examine the record exactly as it appears in Zoho by using the record’s module key.  (Please see the bulleted instruction with the Module Key item above.)

3. Filters

By default, the integration will sync any new or modified records across platforms depending on the sync direction you select.  If you do not want all new or modified records to sync, you can choose to set criteria the integration will apply to all records it attempts to sync.  Clicking the Filters module on the left-hand navigation bar will bring you to the Accounts filtering screen, but you can set filters for any available module.

  • The default filter screen will be for records synced from Zoho to QuickBooks, but you can set the same (or a different) filter for records synced from QuickBooks to Zoho if necessary.  You can access the different sync directions with the drop-down menu in the upper right portion of the screen.

Here are the main options available to you in the Filter module:

  • Select Field: This drop-down menu displays a list of fields available inside the corresponding module in Zoho CRM or QuickBooks, depending on which module’s page you access.  Selecting a field here tells the integration which field the filter will act upon.
  • Select Condition: This menu displays a list of basic conditions to apply to the field chosen in Select Field.
  • Value: This is a text field you can use to type any information you want the integration to act upon based on your selected field and condition.  If your selected condition doesn’t require a value (e.g., “is not empty” or “is empty”), you should leave the Value field blank.

Use the blue plus symbol (+) to add another record filter in a given module and sync direction.

Use the green Submit button to save and apply any filter you have set.  Click the red Reset button to clear any unsaved filter.  And, use the dark blue Remove All Filters button to remove all filters you have set for the current module and sync direction.

4. Settings

The settings menu is comprised of a few tabs.  Their uses and purposes are enumerated here:

Zoho Authtoken: This field contains the Zoho authentication token used when you filled out the integration intake form.  The authentication token allows the integration to connect to your Zoho CRM instance, so if you remove it the integration will not work.  If you need to switch authentication tokens for any reason, please replace a deleted token with a new one as quickly as possible to avoid any sync interruptions.

Sync Direction: This tab lists the available module pairs to sync, according to which version of the integration you’re using.  You can use the drop-down menu to the right of each module pair to select whether you’d like to sync records in those modules from Zoho to QuickBooks, from QuickBooks to Zoho, both ways (Bi-Directional), or not at all (Disable).

  • Please note: Selecting “Disable” for any module pair will make the field mapping section for that module invisible, so you won’t be able to make any changes until the sync is re-enabled.  As well, we do not advise disabling the sync for essential (Accounts/Customers or Products/Items) modules unless you are working with the Freemium version of the integration, as failure to sync those properly can potentially cause syncing of transactional records to fail.

Sync Historical Data [Annual customers only]: This tab lists the available modules from which to sync old records.  In this case, an old record is anything created before the integration was implemented, as the integration is designed only to sync new or modified records; in cases where many records are present in one system and manually updating them all in order to trigger the integration’s sync would prove too time consuming, migrating historical data makes sense.

  • The Module Names heading lists the modules available to sync data from.  Sync Date allows for choosing a historical date from which to sync data.  The date can be modified across modules.  Use the check boxes to the right of each module to confirm you wish to migrate data from that module across platforms, and click the Submit button to begin.  The Reset button is not used.
    • Please note: The sync directions for the Sync Historical Data tab are controlled by the sync directions set in the Sync Direction tab.  If the proper module names do not appear on this screen (e.g., you see Customers, a QuickBooks module, instead of Accounts, a Zoho module), please change your preferred sync directions on the Sync Direction tab and the modules displayed will change accordingly on the Sync Historical Data tab.

Once your historical data migration tab is activated, you may use the function as often as you’d like.

5. Other Options

Clicking your username in the upper right corner of the screen reveals several other options:

Change Plan: This displays your current integration plan juxtaposed with other available plans.  You may upgrade or downgrade from one plan to another at any time without any lapse in functionality.  When any plan is upgraded or downgraded, you will receive two emails: One confirming the cancellation of your current plan, and another confirming the beginning of a new service subscription.  All upgraded or downgraded plans will come with new 15-day free trials, except for Freemium, which is always free to use.  Please note: Your monthly service fee will not be prorated when your new subscription begins.

  1. If you choose to upgrade to a paid plan from a Freemium plan, you will be prompted to enter your payment information.  Once the system accepts this information, you will arrive back at the “Upgrade Plan” page and will have the option to map fields in new or different transactional modules by clicking the QuickBooks Mapping module in the navigation bar.
  2. If you upgrade from one paid plan to another paid plan, or if you downgrade your plan, you will not be prompted to re-enter payment information.

QuickBooks Online: This is a general settings area for establishing the connection between the integration and your QuickBooks Online system.  In most cases, you will not need to access the screen again after establishing the connection for the first time.  The screen lists three steps to configuring the integration:

  1. Authenticate:  This step is completed in the initial intake form after you click the light blue Authenticate QBO button in Step 2 of the intake form.  The background area of this step should be filled in with dark green, indicating the step has been completed.  You do not need to do anything else with this step.
  2. Verify: This is an extra step to ensure the connection between QuickBooks Online and our integration platform.  If the background area of this step is not filled in with dark green as in the Authenticate step, please click Verify and follow the prompts you receive.  Once this step is complete, the background area will turn green as it does with Authenticate.
  3. Activate: After completing steps 1 and 2, the integration still will not function until you toggle the switch from “Inactive” to “Active.”  The “Inactive” toggle will show a switch with a grey background, while the “Active” toggle will show a switch with a dark green background, similar to that used in steps 1 and 2.  You can use this “Inactive” toggle to quickly turn the entire integration off, and the “Active” switch to turn it back on again.

Help: This link leads to the ZBrains help desk.  Use this link to submit a ticket if you have a general question about setup, or you experience an error that is not covered in this document.

Logout: Clicking this link will log you out of the integration environment.  The system will automatically log users out after 10 minutes of inactivity, so we advise you to either keep your password handy or have your browser save it for you.

6. Using the Integration

After familiarizing yourself with the various components of the integration dashboard, you should run a sync with some test records to confirm the functionality of the integration.  To do this, please follow these steps:

  1. Re-confirm your field mappings (see section 1) and your sync direction.
  2. Open your platform of origin, either QuickBooks Online or Zoho CRM, and create a test Customer (in QuickBooks) or Account (in Zoho), making sure to include data in mapped fields.  The sync will run automatically every 10-15 minutes, so please wait and confirm your test record has appeared in the destination platform after enough time has passed.  Use the Logs module in your navigation bar to check on synced records.
    • Please note: Users are unable to modify the sync interval currently, but this feature will probably be included in the next release.
  3. Open your platform of origin again, and create a test Item (in QuickBooks Online) or Product (in Zoho CRM), making sure to include data in mapped fields.  Again, wait until enough time has passed for the sync to occur.  Use your Logs module to check on synced records.
    • Please note: Once you have confirmed your Products or Items sync correctly, you may create a test transactional record as your service plan allows, but please ensure products or items used as transactional line items are synced to both systems before using them in transactional records.  If these line items are not synced across platforms before creating a transactional record to sync, the transactional record you create will not sync.

Once you have confirmed the integration functions to your liking, there’s nothing else to do: the integration will continue to run at 10-15 minute intervals, syncing any records you input across platforms as you specify in your sync direction settings.

7. A Few Provisos

There are some things you should know about the integration that aren’t obvious from the onset:

  1. The integration creates hidden custom fields in QuickBooks. When you implement this integration, all QuickBooks Customer and Item records will gain a new custom field called ZOHOMODULEIDCUSTOMER and ZOHOMODULEIDPRODUCT, respectively.  These will be filled with values the integration uses to track sync states, and they are not mappable in the interface.  For that reason, please do not modify the values in these custom fields, as doing so will cause certain records not to sync.
  2. The integration only works with “Inventory” items in QuickBooks.  Whenever you sync items from Zoho CRM to QuickBooks Online, they will arrive in your system as inventory items (as opposed to other types).  Conversely, only inventory items (as opposed to other types) are allowed to sync from QuickBooks Online to Zoho CRM; other types of items will not sync.  For this reason, we advise you not to change inventory item types manually after they sync to your QuickBooks Online, as they will not be updated back to Zoho CRM and, as a consequence, could cause certain other transactional records not to sync.
  3. For bi-directional syncs, if a given record is modified in both Zoho CRM and QuickBooks Online between syncs, the record in QuickBooks Online will take precedence.  In these cases, changes made to the records in Zoho CRM in this manner will be lost.  We advise against modifying a given record in two different systems as a rule for this reason.
  4. QuickBooks requires some Item fields; Zoho does not require the same information in Products.  QuickBooks requires items to be mapped to expense accounts, income accounts, and asset accounts; Zoho CRM does not store this information, though.  For this reason, you do not need to have these fields filled in Inventory Settings if you only plan to sync from QuickBooks to Zoho, but you will need to ensure they are correctly mapped if syncing from Zoho CRM to QuickBooks.
  5. All Accounts/Customers and Products/Items should be synced across platforms before syncing non-test transactional records.  This is because introducing a new Zoho account or QuickBooks customer – or Zoho product or QuickBooks item – at the same time as a new transactional record like an invoice, sales order, or quote/estimate, will cause the integration to fail.  You may choose to keep accounts/customers and products/items inconsistent expressly to test the functionality of a transactional sync – for example, an invoice – by creating a test QuickBooks customer, test item, and then a test invoice containing that item and associated with that customer, but this practice is not advisable beyond testing.  Please note: Data Migrations are required for all Integration projects and pricing varies on complexity of the integration itself. Typically, data migrations are priced based on the number of modules (ex.  Sales Orders, Invoices, Customers are examples of modules) along with the number of records. Schedule an integration assessment today with a ZBrains consultant to get a project quote. Use the Connect with Us button at the end of this article. 
  6. Deleting a given record previously synced across platforms will cause the sync to fail if the non-deleted record is modified and needs to sync again.  This is related to point 1, as the integration will search for a matching ID field that corresponds to a record already created, as the field does not exist for new records.  When the integration does not find a matching ID field, the record will not sync.  For this reason, we advise against deleting any records that have been touched by the integration unless you either plan to delete the corresponding record from the other platform or do not plan to modify the non-deleted record any further.

8. Frequently Asked Questions

Thankfully (or perhaps not), some issues with the integration are more common than others:

  1. Why aren’t any of my fields appearing in the QuickBooks Mapping module when I log in for the first time?
    • Sometimes, the integration needs a little positive reinforcement.  If no mappable fields appear, first click “Reset Default Mapping.”  If this does not cause your fields to appear, click “Sync All Mappable Fields.”  If neither of these options work, please open a ticket with us here.
  2. I just followed your instructions, but only some of my QuickBooks fields are appearing.  What gives?
    • The integration grabs fields from QuickBooks by looking at the fields that are being used by other records in your system.  If you’re looking to map a field in QuickBooks that you’ve never used before, try creating a test record that utilizes those fields you don’t see yet, then click “Sync All Mappable Fields.”  If this doesn’t solve the problem, please let us know about it.
  3. I logged in for the first time and my Customers/Accounts fields appear, but none of my Products/Items are there.  What happened?
    • Are you on the free version of Zoho CRM?  That one doesn’t have a Products module in it, so you won’t see any inventory fields that way.  To solve that problem, please upgrade to a free trial of at least Professional edition and refresh your integration dashboard.
  4. Upon setup, I got a red error flag saying “At least one inventory item must be present.”  What do I do?
    • This is somewhat related to question 2 above.  To solve this problem, please create a test inventory item and return to your QuickBooks Mapping module, select Products, and click “Reset Default Mapping,” then “Sync All Mappable Fields” if no fields appear.  If you still see the red error flag, open a ticket with us.
  5. What does Static Field mean in my QuickBooks Mapping module?  How do I use it?
    • The Static Field option is used to assign a hard value to any QuickBooks field, but not to sync that value anywhere in Zoho.  For more details on this feature, see the bottom of section 1: Mapping.
  6. I got a big red error flag saying my QuickBooks Online credentials are no longer valid so the integration won’t work.  How do I get it to work again?
    • This means someone (maybe even you) must have changed your QuickBooks Online credentials without realizing that would affect the integration.  Don’t worry; it happens to the best of us.  To re-authenticate the integration, go through the QuickBooks Online steps in section 6: Other Options.
  7. Some of my records are merged – or, they’ve been deleted!  Did the integration do it?
    • It wasn’t us!  The QuickBooks Online API doesn’t allow for merging records or deleting them automatically, so we couldn’t have even done it if we tried.  If you’re running plugins other than the Zoho CRM & QuickBooks Online integration, one of those may the culprit, as the issue may have to do with a program other than QuickBooks or Zoho.

Thank you again for using the QuickBooks Online integration with Zoho CRM.  Please let us know if you have any questions or experience any issues this guide does not cover by calling (888) 207-4111 or using this link to our help center.

 

Connect with Us

 

Increase Zoho CRM Adoption – Use Tooltips

Zoho CRM Tooltips: the three-in-one helper that’s brand new to the CRM

If you’ve ever had to force an entire team to start using a new piece of business software, you know what a pain it can be.

zoho crm tooltips

Not only can your team not read your mind (so they just don’t know how awesome the new system is or how many hours you put into overseeing its development), but training isn’t always engaging for everyone, and sometimes people are left with questions about what to do with the array of new data entry options before them.  Not the best way to success.

zoho crm tooltips

In this breakneck-paced business world, there isn’t always time to ask questions to peers about using your new system properly, let alone flag down your supervisor for a best practices tutorial.  So, people are forced to adapt.  And, they do so – but, not always in the best way, as you find out when you run a report in your system and all the numbers are off.  You might ignore this the first time this happens, but as soon as you see it again, you know something’s amiss; you realize you can’t accurately gauge the health of your company because your staff aren’t using the new system correctly.

So, what’s a business owner to do to make sure the team stays the course and doesn’t break off into a bunch of factions using the new system improperly?

Well…there is something you can do – and, in retrospect it seems like such an obvious feature, I’m really glad Zoho Corp chose to implement it in the new Zoho CRM UI.

Introducing Zoho CRM Tooltips

zoho crm tooltips

Zoho has introduced a tooltips feature in the CRM for custom fields.  The idea here is that standard fields are all going to be pretty self-explanatory, but nonstandard or custom fields might be a little harder for your staff to grasp the meaning of, especially if you just added them yesterday and didn’t tell anyone.

Zoho CRM tooltips places a handy question mark bubble next to custom fields of your choice (the tooltips can be enabled or disabled in CRM custom fields) and allows an explanation of the custom field in question to be set.

This does a few different things for you:

  1. Reminds your team of the proper way to use your custom fields
  2. Ensures more accurate data entry for better employee record-keeping
  3. Allows for more accurate, more complete reports for executives

Of course, providing help to your team in the form of a little question-marked bubble is great, but the real end result – better insight into the health of your business – is unbeatable.  Zoho CRM tooltips is just one more reason to use the new version of CRM if you haven’t begun to already.

Psst! Need a Zoho CRM tutorial for tooltips and other Zoho best practices?

zojo crm tooltips

Zoho realizes what an issue proper system adoption can be, and to that end they’ve released a couple of gamification features: essentially, they turn using the system into a game, with points, badges, a leaderboard, and – as your game director sees fit – the possibility to win prizes.  Gamification in the form of Gamescope is a component of the new Zoho CRM and Zoho Projects; Zoho also uses the leaderboard concept and applies it to sales in general in the Zoho Motivator app.

 

 

 

Zoho Salesinbox Prioritizes Email

Too many emails?  Use Zoho SalesInbox to sort and prioritize them

Lately, I’ve been wanting to delve into the new Zoho CRM a little more deeply.  On the surface, the new CRM looks wonderful with its new facelift, but beneath the surface (or, with just a few mouse clicks), one can see that Zoho did much more with the new CRM than simply alter its appearance.  Next on the list of new features I really like is Zoho SalesInbox, a variation of the Zoho CRM email integration.

[caption id="attachment_2165" align="alignright" width="300"]zoho salesinbox You don’t want this.[/caption]

Zoho SalesInbox tackles a common problem with most businesspeople, especially executives: their email inboxes are filled to the brim with all manner of messages, some of them relevant, some of them very pressing, and others completely impertinent.  Having to sort through them may not take that much time, but, spend enough mental energy doing even menial tasks and you’ll soon find yourself depleted.

SalesInbox takes away a little bit of that menial thought labor by automatically sorting your emails into groups: Emails from contacts related to Deals, emails from other Leads and Contacts, emails from people not in your CRM, and emails from colleagues.

zoho salesinbox

Again, it’s only a slight reduction in work, but you’ll quickly get into the habit of scanning your screen from left to right, just like a line of text – and, you won’t be nearly as fatigued with the tedium of sifting through new messages.

Salesinbox provides cool new features to help you sort

zoho salesinbox

  1. Flag certain contacts to automatically put mail from them into a column of your choice.
  2. Flag emails from Contacts related to Deals of your choosing (for example, Deals with an amount over $10,000) so they appear in your inbox first.
  3. See how contacts have progressed through your sales funnel with at-a-glance details.

And, perhaps the best (and most obvious) feature of having a Zoho CRM email integration…

4. Automatic lead creation with the click of a button – or, with a workflow rule.

This is great if, for example, you’ve made a post in an outside forum or any other place you can’t easily insert a Zoho webform: Let clients know to email you using a certain word in the email subject line, like “quote.”  The system will create a new lead any time someone not already in your CRM uses the word “quote” in the email subject line.

Just on its own, this feature of the Zoho CRM email integration is fantastic: it effectively ends manual entry if you can tell the system your requirements for becoming a Lead.  Just imagine how much time you’d get back in your day!

Speaking of workflow rules, you can have the system remind you to work on those bigger deals when they email you.

[caption id="attachment_2168" align="alignright" width="300"]zoho salesinbox Okay, maybe overselling it, but I’ll bet this comes in the next build.[/caption]

This feature is the next-best thing to having a personal assistant: if someone you deem important emails you and you haven’t replied in a time frame you specify, the system can remind you to email those people back.

As well, you can program the system to let you know when someone else hasn’t replied to you in a while.  Maybe you’ve had a client fall through the cracks because you simply didn’t follow up as zealously as you could have… Well, that doesn’t even have to be a factor anymore.

There’s even more to Zoho SalesInbox that I haven’t covered here, so for a full breakdown I suggest taking a look at Zoho’s own article on the subject.

 

 

Test Your Toys in the New Zoho Creator Sandbox

Have You Imagined Zoho Creator Sandbox Yet?

zoho creator sandbox

Remember when sandboxes were the place to be during recess?  Innocent times, those… We were young and didn’t have a care in the world.  Weren’t ready for that great, big outside world – not slightly – and the sandbox kept us insulated: from the harsh blacktop, from the rough-and-tumble world of the soccer field, and of course from the big, scary older kids.  And then, when the time was right, we left the safety of the sandbox and ventured into the world along with the upper-graders, now our contemporaries.  And, after that initial jump, we continued adjusting ourselves in the real world until we finally graduated elementary school and outgrew the need for special insulation.

With such regulation and care given to how we spent our precious free time during elementary school, why wouldn’t we apply that same logic to our computer programs?  That is to say instead of simply building a computer program or app from scratch and thrusting it into the real world, hoping it would perform as specified, why not develop the app in a sandbox environment, testing and making adjustments to the functionality as needed, and only then pushing it into production?

Well, as a Zoho Creator user, maybe you’ve come to this conclusion before – and, maybe you’ve even gone to lengths to develop your apps inside a sandbox of sorts before pushing them into Creator, and ultimately into production.  But, that wasn’t such a good way of doing things; there was too much room for error between concept and reality.  Programs didn’t work the way they were supposed to, and your customers let you know it unequivocally.

Zoho Creator Sandbox

zoho creator sandbox

Zoho has understood your concern on this one.  For Zoho Creator, they’ve developed a sandbox environment for you to test your apps in before you move them to production.  This Zoho Creator sandbox is a welcome addition to Zoho Creator for obvious reasons.  For one thing, it’s even better than an elementary school sandbox; rather than insulate your app from production in an unrealistic environment, the Zoho Creator sandbox mimics your production environment exactly – only, it doesn’t affect your actual business data or reports at all.

zoho creator sandbox

Essentially, allows you as a business owner to add one extra step to your app development process to ensure that:

  • Employees are trained properly on your app before its use in production.
  • You will understand the effects of employees’ use of the app before its use in production.
  • The app can be updated largely in one fell swoop – behind the scenes after a preliminary version is already in production – rather than in smaller segments, which may not make sense when presented in that manner.

If working on apps in Creator seemed daunting at first, it may be time to open up the program again and give it another chance; there are many situations in which you can use Zoho Creator sandbox to help streamline your procedures.  Maybe you need an app that will create custom reports from data in Zoho and QuickBooks, for example.  Or, perhaps you need an entire Zoho ERP suite that syncs up with Zoho CRM.  However, if you still don’t think you’re ready to design your own apps, the Solutions Architects at ZBrains can help you with that and everything that goes along with it. Contact us today for a free introductory consultation for your Zoho Creator project–or anything else related to Zoho.

5 Game-Changing Features of the New Zoho CRM!

New Zoho CRM is back with a vengeance after its facelift

If you haven’t already heard about the new Zoho CRM interface and new Zoho CRM features that were all rolled out in earnest over the past few weeks, you’ve probably been living under a rock – or, you’ve just been really busy.  Don’t worry!  It happens to me, too.

Before Zoho rolled out the new UI, however, they very quietly rolled it out to their partner network so we could all become familiar with it before we started helping people build out their own systems.  And, let me tell you: it is gorgeous.  But, that’s not even what I wanted to talk about.

Zoho proves with this new iteration of their CRM that beauty is much more than skin-deep.  I’ve put together 5 ways this Zoho CRM changes the game completely – and puts you firmly in command of your system.

1. Schedule a script to run independently instead of as part of a workflow rule

zoho crm features

This is really nifty.  Zoho workflow automation has always been handy, but, up to this point, if you wanted the system to carry out a task for you, that task would have to be based on some other action taking place, like the creation or editing of a record.  That would make it impossible for you to run a custom script that wasn’t based on an action – like, say, to sync data from Zoho to Google Drive (or some other cloud-based system) at the end of every workday.  But, with this new capability, there’s no more limitation in that arena, and you don’t need to base a scheduled script upon performing an action!

2. Automatically trigger leads to convert based on set criteria

zoho crm features

Workflow rules now extend to lead conversion, so if your Lead record matches that special criteria you set for qualification, you don’t even have to press convert anymore.  For people who have hundreds of things going on – and might be prone to forgetting to convert their Leads to Potentials – this is a lifesaver, but, it’s also good for new salespeople who might not be sure what your exact lead conversion criteria are.  If you tell your CRM what those conditions are, it takes the work off your salespeople’s plates.

3. Set multiple layouts per module

zoho crm features

Have you ever wished you could add another layer of granularity to your record separation game?  With the new CRM, you can plan separate page layouts for any module in Zoho – even custom ones!  This comes in handy if, for example, you deal with multiple kinds of leads.  While you’ll want to keep track of all your sales activities, you probably won’t want to take potential partners down the same sales funnel as your regular prospects.  The new Zoho CRM allows for multiple completely custom page layouts so you can take every kind of Lead, Potential, or Account down the sales path that’s best for your business.

4. Gamify your CRM activities!

zoho crm features

Sales gamification is a great motivator, as I’ve mentioned before.  In the new Zoho CRM interface, Zoho takes the same great idea they’ve applied to Zoho Projects (and on which they developed an entire app in Zoho Motivator) and applies it to the CRM – and, as it is in Projects, it’s a great tool to drive proper use of the system.  If you don’t believe it, just imagine this: After starting a contest, all your salespeople start taking notes on pertinent records, converting Leads to Potentials, and completing tasks in the CRM… It might sound like a pipe dream, but with Gamescope for the CRM, all you have to provide is the incentive; the CRM takes care of the contest itself (and provides fun, encouraging notes to users who complete enough CRM tasks even if you don’t provide a prize to the daily victor).

5. See all dashboards in the mobile CRM app!

zoho crm features

Any mobile CRM app is a great idea: All sorts of working people benefit from accessing their database on the go, whether it’s technicians out in the field or executives looking to stay abreast of current happenings from outside the office.  But, from the Zoho CRM mobile app it wasn’t always possible to see all your custom reports dashboards in one place… And, now it is.  So, rather than have to thumb (or finger) through pages of data from a smaller screen, you can just do the same thing you’d do in the office – look at your beautiful reports and know at a glance how your business is running.

But, wait… There’s more!

zoho crm features

Zoho, the overachieving developers they are, have done much more than this in the new Zoho CRM design, so for a full breakdown I recommend taking a glance at the article Zoho put out on the subject.  Or, better still, if you aren’t using Zoho yet, sign up for a free trial.

Manufacturing & Distribution: Quoting Tool for Zoho

Land More Small Business Manufacturing and Distribution Deals with this built-in Quoting Tool for Zoho

zoho quoting tool

In the fast-paced world of manufacturing and distribution, you don’t have the luxury of waiting weeks on end for your clients to return signed quotes. Competition is fierce when it comes to providing small businesses with outsourced manufacturing and distribution of their products.  In order to close the deal, you must be prepared to quote anywhere and at any time – and, the Zoho Quoting Tool is a perfect, customized way of doing just that.

Is your current quoting process flawed?

Are potential manufacturing and distribution deals slipping through your fingers? Perplexed as to what part of your system is failing you? Solve your quote nightmare with the Quote Calculator for Zoho.

What is the Quoting Tool for Zoho and how can it help?

We developed this Quoting Tool for Zoho to complement your existing system.  That means it can plug into your Zoho CRM or Zoho Books by itself, but it can also function within a whole Zoho ERP suite if needed.

zoho quoting tool

3 key elements needed to close any deal: Speed, Accuracy and Convenience

1. Speed: When was the last time you were able to provide a potential customer a detailed and accurate quote in minutes? The Zoho Quoting Tool makes the daunting task of providing a well thought out detailed quote, possible.

Traditional quotes for manufacturing and distribution deals can require hours to go through existing inventory, itemize inventory to ensure you can meet the agreed upon deliverables within the outlined time frame. Not only is this a laborious process, it also impacts the number of quotes you are able to make. The fewer quotes you give, the more business you are inadvertently giving to your direct competitors because you didn’t get in the game.

2. Accuracy: A quote isn’t worth the paper it’s printed on if it isn’t accurate. Inaccurate quotes can result in manufacturing and distribution deals falling through, or countless dollars lost as your profit margins plummet. Providing inaccurate quotes can also damage your reputation because small businesses make manufacturing and distribution decisions based on the quote information that you are providing them with. Your company must be able to count on the accuracy of your quote when making informed decisions about who to do business with.

zoho quoting tool

The Quoting Tool for Zoho allows you to quote on demand. It maintains your inventory within your CRM (or Books) and can apply tax to your quote. The ability to customize the Quote Calculator to suit your business ensures that you can produce accurate quotes that your customers can rely on.

3. Convenience: Zoho Quoting Tool allows you to quote from wherever you choose. You are no longer tied to your computer. This is a huge advantage and one area that can set you apart from your competition.

Want to make potential customers stop and take notice? Use the Zoho Quoting Tool to provide quick, accurate and convenient quotes for your manufacturing and distribution services.

Part of an entire suite of Zoho ERP software: FieldTech

zoho smartscheduler

It could be you only need this Zoho quoting tool to complete your business suite.  However, you may also need much more.  Often, businesses will fall into this category–quoting is great, but it isn’t the entire picture.  To that end, we’ve made it easy to use this tool in tandem with a suite of other Zoho ERP apps called FieldTech.  FieldTech, built on Zoho Creator, expands the functionality of standard Zoho apps, and connects to them.

Aside from this quoting tool, FieldTech gives manufacturers the ability to:

  1. Manage inventory in an advanced way, with the help of MRP and RMA modules
  2. Manage production orders and see the efficiency of individual work centers
  3. Connect directly to the Zoho Finance platform

Simplify your process – Get started today!

We would love to help you use Zoho in the very best way possible.  To learn more about how this Quoting Tool can benefit your manufacturing and distribution company, just give us a call or submit your information here.  Our experts will be happy to assist you with any questions you may have.

Boost Team Motivation and Productivity with Zoho CRM Plus & Motivator

Looking at Zoho CRM Plus?  Time to get Motivated!

zoho gamification

If you’ve been putting off buying a subscription to Zoho CRM Plus because it didn’t include Zoho Motivator, you just might be in luck very soon.

In the coming months, the powers that be at Zoho Corporation may be planning to lump the sales gamification app in with its CRMPlus package, which already includes a veritable boatload of apps and features – and, at no extra charge, either.

The cool thing about Zoho Motivator is that, whereas some Zoho apps included with CRMPlus are only good for specific kinds of businesses, Motivator will improve any business that has a sales team.  It broadcasts statistics and goals on a TV monitor (which isn’t included, unfortunately), letting you know who’s in the lead.  Encouraging a little friendly competition never hurt – and, if office morale is in a little slump, you’ll be shocked at how much this little tool helps boost productivity!

zoho crm plus

Wait – What’s in Zoho CRM Plus?

Currently, CRMPlus includes Zoho CRM, your powerhouse for storing client data, especially where everyone stands in your sales cycle, as well as these apps:

  1. Zoho Campaigns – For sending out mass emails, drip marketing campaigns, and tracking open rates.  A great tool for organizing mailing lists and sending targeted content.
  2. Zoho SalesIQ – This attaches a chat bubble to your website, so you can easily engage website visitors, or leave an open line of communication for them to ping you instead.  Totally invaluable for any website meant to sell a product or educate.
  3. Zoho Social – For your social media blasts.  Social connects to Twitter, LinkedIn, Facebook, and Google+, allowing you to blast out your social media posts on a whim, or use the calendar feature to plan ahead and “smart” post scheduler to blast at the best times for your readership.
  4. Zoho Support – Perfect for organizations that get a lot of, well, support requests.  Your clients can use a dedicated email address, and an administrator makes sure requests are routed to the most appropriate people on your staff.  Threads can be stored and transferred to a knowledge base that other customers can look at before they write in, too.
  5. Zoho Projects – For companies with complicated projects with lots of collaboration and individual tasks, Projects is the go-to.  Administrators can invite team members to different projects, create task lists, and ensure due dates are met.  The “feeds” feature allows team members to comment on each other’s work, which helps collaboration.  Pretty great tool for the job.
  6. Zoho Reports – Takes what’s possible with CRM Analytics and expands on them further.  Unlike CRM Analytics reports, Zoho Reports allows for 3rd party integrations and much more detailed reporting.  If custom reports are your game, you’ll enjoy this app.
  7. Zoho Survey – Fine tool for customer feedback.  Survey allows for custom surveys, reporting on results, and even integration with Zoho Campaigns for even easier reporting.

So, in other words, you’re already getting a ton of bang for your buck for $69/user/month (or $57/user/month if you pay annually)*. With the addition of Zoho Motivator potentially on the horizon, you’re essentially getting another Zoho app for free.  …And, in my humble opinion, it’s one of the more useful apps, so, again, if you’re one of those folks who put off buying CRMPlus licenses for your team because you thought adding Motivator would be too expensive, well…fret no more! *Prices updated June 2021

zoho gamification

Zoho Motivator’s new feature: Scorecard analytics means team building!

One thing that Zoho didn’t have to do but did with Motivator is add scorecard analytics to the mix.  Essentially, the scorecard analytics feature takes the salesperson’s activities and gauges what skills that person is best at – and, by also exposing team members who don’t excel at a particular skill, you can group team members whose skills need some work with team members who excel – according to real sales numbers! – and watch your whole team improve.

Even if you choose not to have team members work together in that fashion, it’s still good to know which people are good at which skills, as you never know when that information will come in handy:

Say you learn two of your team are great at following up with leads, and three others aren’t so great at calling, but they’re great at sending emails (and, you’ve checked metrics and see their emails get a lot of opens).  You now know who to put in the trenches when a business partner of yours shares a big lead list with you.  And, you also know who to utilize for an engaging email campaign!

zoho gamification

Now’s the time to motivate your team!

Nothing saps motivation like the heat of summer and the promise of vacation waiting just outside the door…and, conversely, nothing feeds it like the heat of competition and the promise of an awesome prize broadcast right on the office TV monitor.  You can breathe some life back into your team with Zoho Motivator and get a bargain on all your other Zoho apps with CRM Plus.  If you’re not signed up for Zoho CRM yet, give it a try for free here!

ZBrains – Your Trusted Zoho Premium Partner for Business Solutions

Who We Are

Our passion: Transforming organizations through technology.  Using technology to solve business problems.

Our niche: Building end-to-end solutions using Zoho.  Your Zoho Experience Begins With Us.

ZBrains, an all US-based firm and a division of AgileBTS,  is devoted to helping business people work with Zoho CRM in a variety of ways: implementation, customization, and consulting.  We started in 2012 and, since then, we’ve become one of Zoho’s top Premium Partners, a distinction given to Zoho partners who are responsible for a certain amount of Zoho Corporation’s revenue per year.

James Converse got his start in the B2B world as an inventory manager. Then moved onto ERP consulting. When faced with a choice to either continue consulting or begin his own venture, he chose the latter.

One of ZBrains’ first achievements as a company was building a Zoho QuickBooks integration.  At the time, Zoho themselves had their own QuickBooks integration, but the ZBrains version sported more customized data mapping and a specialized support team.  In spite of that, most Zoho users opted to use Zoho’s own integration, as it was included with the price of Zoho CRM.  ZBrains did catch a break, however, when Zoho chose to discontinue their own QuickBooks integration, and the momentum gained from that initial break hasn’t waned ever since.

Since then, ZBrains has expanded their suite of offerings to include not just consulting services, but a library of integration products, and even a vertical software solution built on Zoho Creator. And we’ve become one of the largest Zoho Partners in the U.S.

zbrains about us

Who We Work With

We serve companies of all industries and sizes.  That said, our solutions tend to work best for:

  1. Field Services & Construction companies, such as installers, cleaning companies, and delivery service businesses
  2. Manufacturing & Distribution companies, like metal, paper goods, and textiles manufacturers, as well as drop-shippers
  3. Technology & SaaS companies, such as IT companies, software vendors, and other managed service providers (MSPs)

Our Services & Products

A far cry from a “normal” Zoho consulting shop, we offer a variety of services and products at ZBrains:

  1. ZBrains: Our core brand.  We provide Zoho consulting, training, customization, development, and other professional services related to the Zoho suite of apps.
  2. FieldTech: Our complete vertical solution, designed especially for field services, manufacturing, and technology/SaaS companies, and built on Zoho Creator.
  3. AgilitySync: Our ETL (extract, transform, load) platform built to connect Zoho apps to third-party ERP apps.  We use this platform to connect Zoho CRM, Finance, and Creator to programs like QuickBooks, Sage 100 ERP, and many others.

The ZBrains Difference

the zbrains difference

Before we do business together, we’d like to get to know you and your business processes a little better.  As we like to say, we may be the Zoho experts, but you’re the expert of your business. So, any solution we recommend will make the most sense once we take the time to fully understand what you do and why you do it.

This is what separates us from other consultancies. They might offer a boilerplate solution without taking the time to really understand your needs first.  It also makes our solutions – and your business – much stronger going forward.

Usually, our clients will find themselves at one of these stages in their project when they first engage us.  Which one are you on?

  1. Assessment: ZBrains staff meets with you in order to understand your business and all its operations before recommending a solution to you.
  2. Planning: We provide a formal solution blueprint to you, something that will solve not only current problems, but will anticipate and solve for future problems that arise as your business scales.
  3. Deployment: We put the plan we proposed to you into action.  This includes deploying and customizing any apps, and training you on best practices to ensure a high adoption rate.
  4. Optimization: Once the system is put in place and you’ve had time to adopt it, ZBrains reviews the solution in place and listens for feedback, looking for ways to further optimize and improve things.

At ZBrains, Zoho isn’t just what we like – it’s a way of life.  And, we’ve educated ourselves on the best way to solve business problems with Zoho so you don’t have to.  Contact us today and one of our Zoho consultants will respond to you within 24 hours.

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