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Zoho CRM

Unlocking the Power of Zoho CRM: Discover the Benefits You Can’t Outgrow

When you are searching for the ideal CRM that will suit your business, there are plenty of criteria that must be considered – such as price point, features and functionality; yet, one point that is not always considered is the ability to scale. Arguably, this is one of the most important criteria points that your team needs to review before signing on the dotted line. Why? Because most businesses want to scale and grow, which means that you need to find a CRM that will scale with you. When it comes to the Zoho CRM, the benefits of this software are many and, rest assured, it’s a CRM that will scale with you and your business.

Unveiling Zoho CRM’s Endless Benefits & Scalability

zoho global

#1. You’ll join the ranks of global brands.

Did you that Zoho is used by the likes of Amazon, Benchmark, Mogl and Selectra?

They all have one thing in common. They’re huge.

All of these brands (and so many more) are massive in nature, and global in business reach. They rely on Zoho, and Zoho has scaled with them along the way.

#2. Zoho add-ons and integrations will expand your team.

There are many integrations that Zoho offers, and many that we offer here at ZBrains. Below are our favorites:

Commission Calculator

This calculator is something we offer here at ZBrains. The calculator helps determine commission calculations, approvals, statements and payroll integration. You can learn more here.

zoho quickbooks integration

QuickBooks integration

Need to update customer purchases, sales orders, invoices and more? Integrating QuickBooks with Zoho CRM allows you to know where your clients are at in every point of the cycle.

SmartScheduler

The SmartScheduler from ZBrains gives you the ability to search through employee information such as calendar availability, proximity to client, area of expertise, and any other data that can be collected from Zoho. This gives you, the business manager, the ability to set appointments with others in as easy as 1,2,3.

#3. It’ll remind you when your calls and meetings are coming up.

Instead of adding new team members as soon as you see growth occurring, why not consider working smarter? We love the ability to get reminders and make calls with the Zoho CRM. With the Zoho PhoneBridge, you will receive reminders to attend every scheduled call; you can also make calls from the CRM, which means you can stop wasting time by dialing phone numbers.

#4. Automation is key.

Much like working smarter with phone calls, automation will make you work smarter.

You can automate follow-up emails, processes and new meetings. For example, when you finish a call with a prospect, you can automate an email sequence to follow in order to move them further down the funnel, or develop a proposal.

zoho security

#5. New clients and employees mean you need higher security.

As you scale, you need to have the highest level of security with new clients and processes. After all, it’s difficult to scale when security is a challenge.

We’ve written a great blog on the security features of Zoho that we love here at ZBrains.

Zoho is ideal for a team of any size. Though the company focuses on small to medium businesses, should your team expand and revenue explode, Zoho will always be there for you. The benefits are plentiful, and the ability to scale delivers far beyond what other CRMs provide.

To learn more about how Zoho can scale with you, connect with us here.

Why Small Businesses Don’t Need Salesforce: Choosing Zoho CRM

Why Small Businesses Don't Need Salesforce

You’ve been searching review sites and soliciting colleague feedback for weeks. You know your business needs a CRM, but you’re not sure which CRM is best for you. As a small business, you need to have all of the features in place to scale quickly as you grow, and overcome any potential pitfalls, yet you don’t need a price tag that puts into question the ROI for your company. 

Well, you’re in luck. Though we might be biased (surprise, surprise), we’re biased because we know that Zoho works for small businesses just like yours.  We wouldn’t be so passionate about this business if that wasn’t true.

While Salesforce is the number one CRM on the market, at least by market share and revenue, Zoho is truly made for growing companies. Salesforce caters to large, enterprise clients – such as Coca-Cola, ADP and Delta. Zoho, on the other hand, was created for customers who own or are part of small businesses in technology, consulting media, real estate verticals and more. Although the features and benefits are similar, functionality is different when considering Zoho vs Salesforce.

With that said, here’s why small businesses don’t need Salesforce.

Because as a small business, you need a CRM that will scale with you.

As a small business, you do not need hundreds of thousands of contacts in your CRM – yet. That’s like a single bachelor living in a 10,000 square foot mansion. Necessary? No. Nice to have? Perhaps. Yet, the annoyances far outweigh the benefits – more rooms to clean, higher cost of rent, more space for stuff.

Similarly, a CRM that offers too much comes with room to house bad data (after all, if you never reach your ceiling, why would you perform housekeeping tasks on a weekly or monthly basis?), the price tag is outside of what you can actually afford, and the feature-set isn’t what a business like yours needs.

Instead, work with a CRM that can scale with your business – so you can add on those extra rooms as your company expands. Small Businesses Don't Need Salesforce

Because cost is a factor.

Cost is a factor for any business, but even more-so for a small businesses.

Why pay for an enterprise CRM when your needs aren’t that?

Zoho starts at a price that is affordable for even the smallest of independent contractors or businesses. Salesforce, on the other hand, starts at 100% more per user than Zoho’s standard user price. Simply put, when it comes to cost, small businesses don’t need Salesforce, or a similar enterprise-focused CRM.

Features are plentiful within Zoho.

Zoho can record phone numbers, emails, meeting notes, to-do lists, documents, and much more without leaving the system. Similarly, the Zoho Import Wizard, Web Forms, or the Zoho CRM API to easily import contacts from other third-party business applications. The features are plentiful and the opportunities are endless.

The Zoho platform also centralizes all forms of sales info and communications, such as email, phone, SMS, social media, and in-person, into contacts, activity and records.  These features are provided natively in some cases, and in others they exist as Zoho integrations.

Reporting matters.

Zoho provides a comprehensive view of all sales activities, including deal size, lead source, competitor information, and any other metrics you select. In addition, you can collect data and provide reports around sales forecasting, invoice data, and contract management (through digital signatures). Reporting in Zoho is everything, especially as a business grows and scales.

On-the-go is a necessity for small businesses.

Both Salesforce and Zoho offer native mobile apps for Android and iOS devices, which makes on-the-go data and insights so easy to consume. For example, you can update a record or contact through mobile, and view past notes on your iPhone as you’re walking to a meeting with a potential new client. Forget the clunky laptop as you’re in transit.

If you’re an enterprise client or massive business, like the aforementioned Coca-Cola, ADP and Delta, you should consider the features and benefits of both Zoho and Salesforce; yet, if you are a small business that is ready to scale and centralize your communication through a feature-focused CRM, Zoho is for you. This platform will provide everything you need – features, reports and more – with a cost that makes sense for your business. And that’s exactly why small businesses don’t need Salesforce.

Questions about Zoho? Click here to connect with an expert from our ZBrains team.

Zoho’s System Security Capabilities – What You Need To Know

zoho security

When it comes to security with online software, you’ve likely heard it all. “Change your passwords“, says your Information Technology group. “Don’t connect to public Wi-Fi“, your colleagues suggest. Yet, with your CRM – Zoho, specifically – we are lucky that the platform has built-in, ready-made capabilities that will protect you and your business. Particularly, Zoho’s system security capabilities are second-to-none for Tech and Marketing teams alike.

But, why should your business even care about security?

Well, let us tell you a story about a little ol’ company named Sony.

Sony created a globally popular movie, The Interview, featuring Seth Rogan and James Franco. The Interview depicts two friends who run a popular tabloid show; these two friends pitch and land an interview with North Korean dictator Kim Jong-un. During this time, they are recruited by the CIA to turn their trip into an assassination mission. Naturally, North Korea (in real life) wasn’t impressed with this storyline. As the story goes, hackers who claimed to be from North Korea hacked Sony Corporation in one of the most popular cyberattacks in entertainment. From releasing salaries of Sony’s executives to spoiling the release of upcoming movies, to distributing medical information about Sony employees – the consequences of the hack were felt far and wide.

Yet, it was Sony Corporation who wasn’t prepared, and were completely unaware about what could happen if a company disregards security through online software. Needless to say, Sony changed their practices immediately, and focused on safety and security of their online software.

Now, your business might not be as large as Sony; but the principle remains the same. Safety and security of your online information is integral to the reputation of your business.

So, with that said, if your team uses Zoho, you can sleep well knowing that you are in safe hands with this software. Below, we’ll show you the system security capabilities you need to know, along with where they can be found in Zoho. Some features are through Zoho Vault, the online password manager for teams, and others are built right in Zoho CRM.

Zoho’s Security Capabilities: What You Need to Know
zoho security

1. Zoho securely stores passwords.

Application used: Zoho Vault

Passwords are encrypted with the strongest encryption standard (AES-256), which means that you can securely store passwords through the software without worrying about changing them frequently for safety and security.

There are many password solutions out there – from OnePass to Security Server Online. Yet, many are clunky and – to be quite frank – a pain to use. After all, who wants to log-in to multiple platforms only to reach one?

Zoho’s system security capabilities gives you the ability to securely store passwords should keep your Tech team at rest.

2. Track user actions.

Application used: Zoho CRM, Campaigns and Social 

If your company sends an email, tweet, updates a lead or tracks an opportunity, you want to track who does what, and when. For example, if your Marketing team creates a lead and your Sales Representative needs to know who performed this action, Zoho will tell you. Similarly, if you need to assign or re-distribute a password, your Tech team can see how and when this was done.

Tracking user actions allows your teams to see how and what changes were made, helping identify potential breaches if they are taking place.

3. Passwords are shared securely.

Application used: Zoho Vault

Within your team, you might share passwords through email, text or over the phone. But, you don’t need to worry when it comes to Zoho.*

You can define access privileges through the platform, meaning you can share passwords with team members quickly and easily online.

*PS: Never share private or sensitive information (like passwords) over email! This is integral to Zoho’s system security capabilities. 

zoho security

4. Database security.

Application used: Zoho CRM

Hackers attempting to reach CRM systems and databases happen frequently. Much like the example of Sony Corporation above, it’s important to have security systems and checks in place.

With Zoho’s CRM database, encrypted data (AES-256 bit) is always sent over the internet. In addition, the connection is through SSL. This makes safety and security a priority and focus within Zoho.

5. Control access.

Application used: Zoho Vault

Zoho makes it easy for big teams to securely share passwords and access. Instead of sharing passwords or providing access to 100+ individuals on just that – an individual basis – Zoho allows uses to provide passwords to users and groups in bulk and deny access when a user is removed.

By using Zoho CRM, Campaigns, Vault and more, it’s clear that safety and security is a priority when it comes to this software. Whatever the case might be, and regardless of your company’s industry, security needs to be at the forefront of all business decisions.

Questions about Zoho’s system security capabilities? Connect with us here.

Why You Need a Zoho Sales Qualification Process

Zoho Sales QualificationSo, what is the Zoho Sales Qualification process?

With a Zoho Sales Qualification process, you can avoid deleting “bad leads” or leaving them in the sales cycle, ensuring accurate data and statistics as your pipeline expands within Zoho.

Let’s turn that around – now.

If you can relate with the story above, it’s time to implement the aforementioned sales qualification process.

So, what is the Zoho Sales Qualification process?

This process is, in a nutshell, the steps you can take to ask the right questions of your prospects and determine whether or not they are a good fit for your business. Once you determine whether or not the relationship should continue, the qualification process also continues – qualifying or disqualifying such prospects within your sales funnel. Sales qualification works for business of any size – small, medium to enterprise. After all, 50% of leads are qualified but not yet ready to buy, which means they’re taking up space in your CRM instead of being an accurate representation of who’s ready to sign on the dotted line.

There are four key steps in a Zoho Sales Qualification; this blog will provide an overview of what you need to know to go through the process.

Streamlining Your Workflow for Effective Sales Qualification

Step 1: Identify who your target prospect is.

The first step to any sales cycle is to identify who your target prospect is. By this, we mean that you should look at organization level qualification – qualifying the company. For example, you should look at the following: Zoho Sales Qualification

  1. What is your target territory?
  2. What is your focus industry?
  3. What is your ideal target company size? (either in revenue or employee size)
  4. What is your target persona’s job title? (for example, Communications Director or VP of Sales)

By understanding who your target prospect is, you can accurately perform outreach targeting and understand who should be in your funnel – and who shouldn’t.

Step 2: Determine prospect need.

After the prospect has shown interest in your services or products, such as filling out a form or sending you an email through your website, it is best to hold a discovery call to get to know one another. This is before any other move is made, such as putting together a proposal or turning into an opportunity.

Discovery calls will determine whether the prospect has an immediate need, or a need over the next 6 months. On the discovery call, you can ask the questions above to ensure your prospect is within your target audience. You should also inquire about need, pain points and company information.

Step 3: Qualify the stakeholder.

Once you have determined the prospect’s need, it is time to qualify the stakeholder. This is where the fun begins!

In this step in the process, you determine if the prospect is a decision maker. Ask yourself the question – can they sign on the dotted line? Or do they need a direct manager to do so? Is there anyone else who should be involved?

In this process, it is best to follow the BANT model. This model asks the following questions…

Budget: Is the prospect capable of buying?
Authority: Does your contact have adequate authority to sign off on a purchase?
Need: Does the prospect have a business pain you can solve?
Timeline: When is the prospect planning to buy?

Using proper qualification means you can use Zoho lead scoring to give your leads actual numerical scores, which makes the distinction between qualified and unqualified easy if you’re just looking at passing a threshold.  (Lead scoring assigns a point value to things like the usual BANT qualifiers, plus other metrics that you set.)

Step 4: Know when to disqualify.

Once you have gone through the BANT model, it is time to determine if you need to qualify or disqualify. Remember – disqualification isn’t bad! It keeps your Zoho CRM clean and with accurate data.

This makes it so you can disqualify based on asking wto simple questions:

  1. If the company is not going to purchase your services because of budget, territory, lack of business pain, etc. – it is best to disqualify.
  2. If there is an opportunity to purchase services, qualify – and nurture.

Remember – it doesn’t hurt to keep your prospects in a nurturing sequence within your email software. A prospect that is disqualified today might be ready to purchase in 6 to 12 months, and by keeping your prospects in nurturing, you’ll be top of mind when the time is right.

Questions about how to qualify prospects through the Zoho CRM? Click here and we’ll be happy to help you with Zoho Sales Qualification, Zoho implementation consulting, or anything else related to Zoho.

Zoho CRM & Slack Integration: A Must-Have for Boosting Productivity

Slack Integration With Zoho

When it comes to working more efficiently and closing bigger deals for your business, there’s no doubt that having a CRM for your team is essential. Yet, many companies go a few steps beyond exclusively using a CRM, and also include integrations and add-ons to scale their efficiency. One of our favorite third party tools to use with a CRM is Slack integration with Zoho. Slack is a user-focused productivity tool that allows you to chat with your colleagues, share files, start video and audio calls, and hold virtual stand-up meetings while you’re at it. The platform was initially created as an alternative to email (gasp! right?) and many companies have adopted this service in place of internal email communications. Slack is available for users as a stand-alone app for desktop, mobile and tablet, enabling users to stay connected and productive wherever they are.

What is Zoho CRM Slack Integration?

Zoho CRM, a popular customer relationship management tool, empowers businesses to efficiently manage leads, contacts, and sales processes. In contrast, Slack, a leading team collaboration platform, is renowned for its real-time messaging capabilities. Integrating these two powerful tools creates a synergy that enhances your team’s productivity and decision-making.

So, what does Slack have to do with Zoho? 

Well, as we teased, Slack integration with Zoho is available to use with all package options of this CRM. But what does this mean, you ask? For effective team communication, Zoho has integrated Slack into Zoho projects, meaning that you and your team can push project updates to Slack feeds and mange your project activities through the platform. For example, you can group project activities and conversations in Slack so your team will always be aware of status updates and progress.

Setting-up your integration with Zoho and Slack is super easy (Zoho has a great how-to here). From a high level perspective (TL;DR), here’s our Top 3 favorite things you’ll love about Zoho and Slack integration:

  1. You can share data records with with user and channels in Slack. All you need to do is click on the record you want to share (within Zoho), and press “Share via Slack”. This will give your colleagues a business card view, making it easy to chat about users and records within one platform.
  2. You can share reports within Slack, such as revenue breakdown, leads overviews, and much, much more. Again, this saves users from flipping between dashboards and programs.
  3. Need updates or reminders on leads, prospects or closed opportunities? Slack will do just the trick. You can add instant notifications to Slack so, for example, if a prospect engages with your website and you want to send an email to them within 24 hours, you’ll receive a Slack notification to do just the thing.

Key Benefits of Zoho CRM Slack Integration

1. Real-Time Updates
One standout feature of this integration is that it delivers real-time updates from Zoho CRM directly within your Slack channels. Consequently, your sales team can stay promptly informed about leads, deals, and customer interactions without the need to switch between multiple applications.

2. Improved Visibility
Zoho CRM Slack integration offers enhanced visibility to every team member. Sales representatives can effortlessly access customer information, deal progress, and contact details using Slack slash commands. This heightened visibility ensures that everyone operates from the same playbook, making collaboration more efficient and effective.

3. Seamless Communication
Effective communication lies at the core of successful teamwork. Zoho CRM Slack integration promotes smooth communication by enabling team members to discuss specific leads or deals in dedicated channels. This eliminates the need for lengthy email threads and ensures that relevant discussions are readily accessible.

4. Customization and Alerts
Customizing the integration to align with your team’s specific needs is straightforward. You can configure custom alerts and notifications in Slack, ensuring that you receive instant alerts when specific CRM events occur. For instance, you can be notified when a high-priority lead enters the CRM or when a deal reaches a critical stage.

How to Set Up Zoho CRM Slack Integration

Setting up the integration between Zoho CRM and Slack is a simple process:

  1. Access Zoho CRM: Log in to your Zoho CRM account.
  2. Navigate to Integrations: Within the settings menu, locate and select “Integrations & Add-ons.”
  3. Select Slack: Choose the Slack integration option.
  4. Authenticate: Follow the on-screen prompts to authenticate your Slack account.
  5. Customize: Tailor the integration to your requirements by specifying the Slack channels where you want CRM updates to appear.
  6. Save: Save your settings, and you’re ready to go!

Curious About Slack Integration with Zoho? 5 Compelling Reasons:

#1: It strengthens team communication.

It’s so easy to talk and communicate on Slack, there’s little wonder as to why team communication is strengthened with this platform. Not only can you text 1:1 or in groups, you can also start video and audio messaging.

For those of us who love to communicate through emoticons, Slack has a very Facebook-like “reactions” tool that enables users to react to messages with emoticon-like symbols.

There are also mobile and desktop notifications, which are not invasive as users enable their own settings. For example, you can be notified if there is any activity in a certain project you are following, or you can turn off notifications all-together after a certain time. Users can turn off notifications after 6PM on weekdays, or be completely silent on weekends. Only check at your leisure, and when you need. Slack Integration With Zoho

#2: Increase the speed of your sales cycle.

Everyone loves the idea of closing deals faster, right? Right.

With Slack, you can see when your colleagues are online and get answers to your questions immediately. For example, if you are on a sales pitch call and your prospect is asking you for a case study within a certain industry, you can message Jane who is online and ask for a brief overview while you are holding the call. Your prospects will be impressed, and it’ll save you time in following-up via email, increasing the speed of your sales cycle.

Integration with Zoho also means that you can pull in any conversations around deals and topics to CRM, which will give you greater visibility into the progress of certain deals, or any areas that are facing challenges within the process.

#3: Save time in your day.

What’s the point of third party integration if doesn’t save you time and efficiency in your day, right?

With Slack integration, you can push your project updates to Slack feeds so you won’t have to check multiple sources for project timelines or sales contact information. You won’t need to update multiple forms, CSVs or CRM. Focus on closing deals instead of performing administrative tasks.

Speaking of administrative tasks, Zoho Books is another tool that connects with Zoho CRM. This integration gives you flexibility for things like syncing your customers’ contact and account information to viewing generated invoices. It makes your life easier – and saves so much more time in your day.

#4. You can work from anywhere.

Slack Integration With ZohoFrom an employee perspective, productivity is higher when working remotely versus strictly being tied to an office. Employees are statistically happier when they have work/life balance, which means they will be more loyal to your company, your department and your team.

Using Slack integration with Zoho, you can truly work anywhere. You do not need to be glued to the office and your chair to make updates to Zoho – simply use the Slack app and Zoho, and your leads will update in synchrony.

#5. Save time in meetings.

Meetings. Ugh.

Meetings are a necessity for external communication and sales funnels; however, internal teams can drastically save time with various integrations when it comes to internal meetings. For example, you can host stand-up meetings with Slack third party tools, like GeekBot, a meeting tool that allows you to hold update meetings through text in real-time. Or, you can set a requirement to have daily huddles and updates in project groups with quick written updates, instead of bringing your team together in-synchrony and in-person.

Use Cases of Zoho CRM Slack Integration

  1. Sales Teams

This integration offers immense benefits to sales teams. They can receive notifications about new leads, deal updates, and even collaborate on strategies and client interactions in dedicated Slack channels. This streamlines the sales process, leading to quicker deal closures.

  1. Customer Support

For customer support teams, having access to CRM data within Slack allows them to provide more personalized assistance. They can swiftly retrieve customer information, purchase history, and past interactions, resulting in faster issue resolution and improved customer satisfaction.

  1. Marketing Collaboration

Marketers can leverage the integration to monitor lead and campaign progress. By receiving updates directly in Slack, marketing teams can adjust their strategies in real time, ensuring alignment with sales efforts.

Embrace Slack CRM Integration for Streamlined Operations

  • Enhanced Communication and Collaboration:
    By integrating Slack with a CRM system, businesses can foster seamless communication and collaboration among team members. The integration allows real-time updates and notifications about customer interactions, sales opportunities, and support tickets, ensuring that relevant information is readily available to the right people. With the ability to share CRM data and insights within Slack channels, teams can collaborate more effectively, resolve customer issues promptly, and coordinate sales efforts efficiently.
  • Streamlined Workflows and Improved Efficiency:
    Slack CRM integration enables teams to automate manual processes, eliminating the need for switching between multiple platforms. By consolidating CRM data and communication channels in one place, employees can access vital information, update records, and take necessary actions without leaving Slack. This streamlines workflows, reduces administrative overhead, and empowers employees to work more efficiently. Time spent on data entry, searching for information, or toggling between applications is significantly reduced, allowing teams to focus on high-value tasks.
  • Real-Time Customer Insights:
    Integrating Slack with a CRM system provides teams with real-time customer insights directly within their communication platform. When a new lead is generated, a deal is closed, or a support ticket is resolved, relevant notifications can be sent to designated Slack channels. This ensures that all team members stay informed about crucial customer interactions, enabling them to provide personalized and timely responses. Real-time insights help sales teams identify opportunities, marketing teams tailor campaigns, and support teams address customer needs promptly, leading to improved customer satisfaction and increased revenue.
  • Improved Visibility and Accountability:
    With Slack CRM integration, managers and team leaders gain enhanced visibility into their team’s activities and performance. By integrating CRM data into Slack channels, managers can monitor progress, track key metrics, and assess team productivity. This visibility promotes accountability, allows for timely interventions, and enables data-driven decision-making. Managers can identify bottlenecks, address challenges, and provide timely guidance to ensure that sales and customer support activities align with organizational goals.


Conclusion:

In today’s interconnected business landscape, integrating Slack with CRM systems is a crucial step towards fostering efficient communication, collaboration, and productivity. By harnessing the power of Slack CRM integration, businesses can enhance their workflows, gain real-time insights, and improve customer experiences. Embracing this must-have integration empowers organizations to stay competitive, drive growth, and unlock the full potential of their CRM systems in the digital age.

When it comes to Slack integration with Zoho, there are so many benefits to connecting your CRM with this productivity tool. Not only will it help you communicate more efficiently and effectively, it will help you save time and stay connected as a cohesive team.

If you have a question about the Slack integration with Zoho, a different Zoho integration, or just have a question about implementation or consulting, we’d love to hear from you.  Contact us today to schedule a short chat with one of our Zoho certified consultants.

Zoho CRM Blueprint – The Blueprint to Sales Success

Zoho CRM Blueprint – The Blueprint to Sales Success

Hello, everyone!  This is the second post in a series on the latest new offerings in the realm of Zoho CRM.  Zoho has chosen to focus heavily on sales automation for this round of upgrades, and with good reason: as CRM is the most expensive and arguably most important Zoho offering, Zoho wants to ensure you get the most bang for your buck.  These new offerings are only available with Zoho CRM Enterprise (and now Zoho One), so the powers that be really want to entice you to use that version of the software.  And, for good reason – it’s already the best version of the system.  So, without further ado, let’s talk Zoho CRM Blueprint.

(You can find the first post of the series on Zia, the AI-powered sales tool, right here.)

I say Blueprint, you say…

When someone mentions a blueprint to you, what’s the first thing that comes to mind?

Probably a plan to build a house or other structure, but it isn’t a full rendering.  Really more like a cross section showing all the walls, windows, and beyond… The guts of the edifice, where the wires and pipes go, the lighting fixtures – everything.

And so it is with your sales cycle, in a manner of speaking.  Even if you don’t see everything at once.

See, sometimes your salespeople need a blueprint to get from A to B.  Obviously they know how to sell, but, especially in today’s technology-driven work environment, outside stimuli are everywhere.  And, it can be easy to get distracted and lose focus.

So, wouldn’t it be nice if your salespeople had a blueprint, a sort of road map to get where they need to go, in terms of sales?

Obviously this is all a little abstract, but I’m hoping you’re with me so far!  This is Zoho CRM Blueprint:

zoho crm blueprint

What we essentially have here is a literal blueprint to success for your sales team.  This document has a few different color-coded blocks: White rectangles correspond to stages in the Deals module, while the gold parallelograms correspond to potential actions your salespeople can take in relation to those stages.

Now, ordinarily, your sales staff might have deal stages in front of them and just be expected to follow up with clients on a schedule, moving the deals stages accordingly when appropriate.  But, that isn’t always enough to ensure success, as general instructions aren’t always clear.  Even if you or your Zoho consultant of choice have set up workflow rules for your sales staff to let them know what tasks they need to carry out in relation to a deal, salespeople still have to access the task and click “complete.”  Zoho CRM Blueprint takes this routine a step further, making it possible to complete tasks directly from the Deal screen and giving those tasks a wider context from which salespeople can view them and understand exactly where they are in the sales cycle.

Zoho CRM blueprint allows for setting simple instructions, as the illustration above shows: Start.  Schedule Appointment.  Qualify.  And so on.  Like a Zoho training session, but better.

Drawing up your Zoho CRM Blueprint

Unlike conventional blueprints, using Zoho CRM blueprint doesn’t require the use of drafting programs to really nail down – in fact, you don’t even really need a steady hand.  It really is as easy as creating deal stages, creating per-deal tasks for salespeople (called “transitions”), connecting the dots, and doing a little drag-and-drop.  Observe:

zoho crm blueprint

You can give conditions to Zoho CRM Blueprint transitions, too.

Part of drawing up your sales process involves setting parameters, and of course you’ll want to make sure everyone is on the same page.  You can use these parameters to ensure that, for example, contracts are closed within a certain window of time, or that your sales staff doesn’t go crazy with giving out discounts.  When your sales team goes to complete a transition, they’ll see an additional dialog box if you choose to add one asking for some details:

zoho crm blueprint

Not only does this keep your sales team in line with your company vision, but it gives you even more data with which to build reports and gauge the health of your company.  For example, with the data collected from this dialog box to the right, you’ll be able to determine the average discount rate given by all sales team members, the average discount given by salesperson, and of course the amount of time taken to close a deal by salesperson and on the whole, if you aren’t already collecting that data elsewhere.

Thankfully, Zoho CRM anticipates this is just what you’ll be doing and created a screen just for drilling down into this data.  Kinda makes me want to go in and start playing with it right now… Either that or make some sales; I haven’t quite decided yet.

zoho crm blueprint

How do these Blueprints fit into Zoho’s ultimate vision for the CRM?

Again, Zoho’s game as of late seems to be taking the sales process and automating as much of it as humanly possible, so after implementation you hardly have to touch it at all.  After all, why spend any time thinking of what to do to improve sales processes if a machine can analyze your behavior and tell you exactly what works and what doesn’t?  Why fret over which tasks to complete in what order if you can have the Zoho CRM blueprint right in front of you?  Of course, Zoho recognizes that less time spent thinking means more time spent doing actual work, and since, barring your deftly-worded phone conversations, sales procedures themselves don’t tend to be all that individualized – that is, they tend to fit right onto a blueprint.

Look!  Blueprint is now a component of Zoho Desk, too

zoho desk blueprint

Zoho has added blueprint functionality to Zoho Desk, which means you can give your support agents the same daily structure you give to your sales team.  It also means you get all the same reports for your help desk that you do for your sales team, from time spent per transition to time spent on each blueprint itself.  And that, in turn, lets you analyze your weak points and work to eliminate bottlenecks in your process.

Hungry for more?

Well, that makes at least two of us.  I can’t wait to see what else Zoho has in store in terms of sales automation.  The very prospect is a little mind-boggling: someone had to design the sales process itself, but once it’s committed to the blueprint and you have a dedicated staff to carry it out, it arguably runs itself.

Stay tuned for more updates like these, and let me know if you have any questions by clicking the link below this post!

 

 

DIY Zoho QuickBooks Desktop Setup & Documentation

Thanks for using our DIY Zoho CRM & QuickBooks Desktop integration

diy zoho quickbooks

This application is designed to sync information in Zoho CRM to QuickBooks Desktop, or the other way around.  Some information can only be synced one way, and some of it can be synced both ways, depending on your need.  The integration grabs the data you can sync from the available fields either in QuickBooks Desktop or Zoho CRM.

The integration is designed only to sync new and updated records across platforms, not all records, although if you use an annual payment plan (for premium versions of the integration), you’ll be able to sync any records across platforms based on dates as far back as you’d like.  Please see section 4: Settings for more on data migration.

The first thing you’ll want to do is log into the application using the URL here.  You may want to bookmark it for your convenience.  The login page will require the credentials you created on the intake form.  If you aren’t sure what the intake form is and you don’t have login credentials, you’ll want to read this page on completing the QBO integration intake form before continuing.

Please see the following table of contents for instructions on how to use each aspect of the integration dashboard and the integration itself.

Table of Contents

  1. QuickBooks Mapping
  2. Logs
  3. Filters
  4. Settings
  5. Upgrade Plan
  6. Other Options
  7. Using the Integration
  8. A Few Provisos
  9. FAQ

Before you start using the application, this is a tour of all the modules on the left-hand navigation bar.

1. QuickBooks Mapping

This is the default or home page you’ll see upon logging into the ZBrains dashboard.  This screen allows for the mapping of different QuickBooks fields (on the left-hand side, marked by QB icons) with corresponding Zoho fields (on the right, marked with Zoho icons).  Standard QuickBooks fields will be marked with green QB icons while custom QuickBook fields will be marked with similar red icons.  Zoho fields will be marked with a regular Zoho icon regardless of whether the fields you choose are standard or custom.

The mapping works by selecting a Zoho field to map to each of the listed QuickBooks fields.  By default, for all available modules, the integration will map some of the QuickBooks fields to Zoho fields.  These mappings may not be to your liking, so please confirm they are correct before continuing.

To map a QuickBooks field to an unoccupied Zoho field: Click on the text field beside the field you’d like to map.  A dropdown menu will appear, from which you can select any field you’d like.  You can also type the name of the field you’d like if you already know its name, and the dashboard’s autocomplete feature will leave only field names that contain a match for the string you’ve typed.  When you see the name of the Zoho field you’d like to map to the corresponding QuickBooks field, select that field by clicking it.  Click “Submit” to save any changes.

If a field is occupied and you’d like to delete the mapping: Click the small X to the left of the field name or to the left of the field itself, then repeat the mapping process for an unoccupied field outlined above.

The following buttons are available in every module, regardless of the version you use:

  • Sync Mappable Fields button: This will grab all usable fields both from QuickBooks and from Zoho.  This is useful when you’ve just added a custom field to either QuickBooks or Zoho and you’d like to map it.  This also works if you simply don’t see a field in either QuickBooks or Zoho that you know already exists.
  • Reset Default Mapping button: If you don’t like how you’ve mapped the fields in your dashboard and you feel it would take too long to simply change them all back, you can use this button to return the mapped fields to how they looked when you first signed up for the integration.  Some fields will already be mapped.
  • Reset button:  This button is at the bottom of the screen.  Use this to clear any changes you’ve made before hitting Submit.  If you’ve already clicked Submit and changed your mapping details, you’ll have to manually make the changes you want and then click Submit again.
  • Submit button: This button, also at the bottom of the screen, saves any changes you’ve made on your mapping screen.

Also available is the Static Field checkbox beside every mappable field.  Checking this box will delete the Zoho field mapping option from the associated QuickBooks field and allow for hard-coding a value into the QuickBooks field instead.  Naturally, this means you can only assign a hard value to a QuickBooks field, not a Zoho field, so this feature is useful for Zoho-to-QuickBooks syncs.  Possible use case: If every customer tracked in QuickBooks Online is on the same payment terms, you may choose to mark all payment terms a certain way for customers synced from Zoho to QuickBooks, e.g., “Net 30.”

2. Logs

You’ll be able to track which records the integration has interacted with by examining the Logs page.  Different log screens are available for each available module, although the screen will default to Accounts if you don’t select an individual module page from the drop-down menu that appears after clicking.

When the integration interacts with a record, regardless of whether or not that record has been synced, the record will appear in the log.  Newer synced records appear at the top of the log while older synced records are pushed to the bottom.

Following is an explanation of the items in the log table itself:

  • Module Key: The number that appears here corresponds to a record in Zoho CRM.  You can view details for this record by clicking the blue Info button to the right of the record.
    • To view the corresponding record directly in the CRM, highlight and copy (CTRL+C) the number displayed under the Module Key heading, navigate to Zoho CRM, find the appropriate module, and view any available record in the module.  At the end of the URL for that record will be a long string of numbers, similar to the module key displayed in the sync log.  Delete the number currently at the end of the URL and replace it by pasting (CTRL+V) the module key number you’ve just copied.  Press enter and your browser will navigate to that record.  This functionality serves to give the user a direct view of the record in case any changes to the record are necessary.
  • Status: This tells whether or not a record was synced by the system.  Possible options here are Synced, Error, Not Synced, or Not Valid.  Synced means the record was synced across platforms.  Both Error and Not Synced mean the record was not synced because of an error.  Not Valid means the record was not synced because of user-defined filters.  Filters are further explained in section 3.
  • Error Message: This column displays the message associated with a sync error, if applicable.  Errors are usually related to a problem with Zoho CRM accepting the info, not with QuickBooks.  If you ever come across an error you do not understand, we offer support for any premium plan (that is, any plan that is not Freemium).  Please contact us if you need help.
  • Last Sync Date: This shows the date and timestamp of each record in the sync log.  You can use this to determine whether or not your integration is syncing by comparing the last sync date to the current date and time.
  • Details: This column shows a blue Info button for each record synced.  Clicking this button will open a new screen within your browser window that shows all fields the integration has come in contact with.  This is useful for giving an at-a-glance look at the record in question; alternatively, you can examine the record exactly as it appears in Zoho by using the record’s module key.  (Please see the bulleted instruction with the Module Key item above.)

3. Filters

By default, the integration will sync any new or modified records across platforms depending on the sync direction you select.  If you do not want all new or modified records to sync, you can choose to set criteria the integration will apply to all records it attempts to sync.  Clicking the Filters module on the left-hand navigation bar will bring you to the Accounts filtering screen, but you can set filters for any available module.

  • The default filter screen will be for records synced from Zoho to QuickBooks, but you can set the same (or a different) filter for records synced from QuickBooks to Zoho if necessary.  You can access the different sync directions with the drop-down menu in the upper right portion of the screen.

Here are the main options available to you in the Filter module:

  • Select Field: This drop-down menu displays a list of fields available inside the corresponding module in Zoho CRM or QuickBooks, depending on which module’s page you access.  Selecting a field here tells the integration which field the filter will act upon.
  • Select Condition: This menu displays a list of basic conditions to apply to the field chosen in Select Field.
  • Value: This is a text field you can use to type any information you want the integration to act upon based on your selected field and condition.  If your selected condition doesn’t require a value (e.g., “is not empty” or “is empty”), you should leave the Value field blank.

Use the blue plus symbol (+) to add another record filter in a given module and sync direction.

Use the green Submit button to save and apply any filter you have set.  Click the red Reset button to clear any unsaved filter.  And, use the dark blue Remove All Filters button to remove all filters you have set for the current module and sync direction.

4. Settings

The settings menu is comprised of a few tabs.  Their uses and purposes are enumerated here:

Zoho Authtoken: This field contains the Zoho authentication token used when you filled out the integration intake form.  The authentication token allows the integration to connect to your Zoho CRM instance, so if you remove it the integration will not work.  If you need to switch authentication tokens for any reason, please replace a deleted token with a new one as quickly as possible to avoid any sync interruptions.

Sync Direction: This tab lists the available module pairs to sync, according to which version of the integration you’re using.  You can use the drop-down menu to the right of each module pair to select whether you’d like to sync records in those modules from Zoho to QuickBooks, from QuickBooks to Zoho, both ways (Bi-Directional), or not at all (Disable).

  • Please note: Selecting “Disable” for any module pair will make the field mapping section for that module invisible, so you won’t be able to make any changes until the sync is re-enabled.  As well, we do not advise disabling the sync for essential (Accounts/Customers or Products/Items) modules unless you are working with the Freemium version of the integration, as failure to sync those properly can potentially cause syncing of transactional records to fail.

Sync Historical Data [Annual customers only]: This tab lists the available modules from which to sync old records.  In this case, an old record is anything created before the integration was implemented, as the integration is designed only to sync new or modified records; in cases where many records are present in one system and manually updating them all in order to trigger the integration’s sync would prove too time consuming, migrating historical data makes sense.

  • The Module Names heading lists the modules available to sync data from.  Sync Date allows for choosing a historical date from which to sync data.  The date can be modified across modules.  Use the check boxes to the right of each module to confirm you wish to migrate data from that module across platforms, and click the Submit button to begin.  The Reset button is not used.
    • Please note: The sync directions for the Sync Historical Data tab are controlled by the sync directions set in the Sync Direction tab.  If the proper module names do not appear on this screen (e.g., you see Customers, a QuickBooks module, instead of Accounts, a Zoho module), please change your preferred sync directions on the Sync Direction tab and the modules displayed will change accordingly on the Sync Historical Data tab.

Once your historical data migration tab is activated, you may use the function as often as you’d like.

5. Upgrade Plan

Clicking this module in the navigation bar will display your current integration plan juxtaposed with other available plans.  You may upgrade or downgrade from one plan to another at any time without any lapse in functionality.  When any plan is upgraded or downgraded, you will receive two emails: One confirming the cancellation of your current plan, and another confirming the beginning of a new service subscription.  All upgraded or downgraded plans will come with new 15-day free trials, except for Freemium, which is always free to use.  Please note: Your monthly service fee will not be prorated when your new subscription begins.

  1. If you choose to upgrade to a paid plan from a Freemium plan, you will be prompted to enter your payment information.  Once the system accepts this information, you will arrive back at the “Upgrade Plan” page and will have the option to map fields in new or different transactional modules by clicking the QuickBooks Mapping module in the navigation bar.
  2. If you upgrade from one paid plan to another paid plan, or if you downgrade your plan, you will not be prompted to re-enter payment information.

6. Other Options

Clicking your username in the upper right corner of the screen reveals several other options:

QuickBooks Online: This is a general settings area for establishing the connection between the integration and your QuickBooks Online system.  In most cases, you will not need to access the screen again after establishing the connection for the first time.  The screen lists three steps to configuring the integration:

  1. Authenticate:  This step is completed in the initial intake form after you click the light blue Authenticate QBO button in Step 2 of the intake form.  The background area of this step should be filled in with dark green, indicating the step has been completed.  You do not need to do anything else with this step.
  2. Verify: This is an extra step to ensure the connection between QuickBooks Online and our integration platform.  If the background area of this step is not filled in with dark green as in the Authenticate step, please click Verify and follow the prompts you receive.  Once this step is complete, the background area will turn green as it does with Authenticate.
  3. Activate: After completing steps 1 and 2, the integration still will not function until you toggle the switch from “Inactive” to “Active.”  The “Inactive” toggle will show a switch with a grey background, while the “Active” toggle will show a switch with a dark green background, similar to that used in steps 1 and 2.  You can use this “Inactive” toggle to quickly turn the entire integration off, and the “Active” switch to turn it back on again.

Help: This link leads to the ZBrains help desk.  Use this link to submit a ticket if you have a general question about setup, or you experience an error that is not covered in this document.

Logout: Clicking this link will log you out of the integration environment.  The system will automatically log users out after 10 minutes of inactivity, so we advise you to either keep your password handy or have your browser save it for you.

7. Using the Integration

After familiarizing yourself with the various components of the integration dashboard, you should run a sync with some test records to confirm the functionality of the integration.  To do this, please follow these steps:

  1. Re-confirm your field mappings (see section 1) and your sync direction.
  2. Open your platform of origin, either QuickBooks Online or Zoho CRM, and create a test Customer (in QuickBooks) or Account (in Zoho), making sure to include data in mapped fields.  The sync will run automatically every 10-15 minutes, so please wait and confirm your test record has appeared in the destination platform after enough time has passed.  Use the Logs module in your navigation bar to check on synced records.
    • Please note: Users are unable to modify the sync interval currently, but this feature will probably be included in the next release.
  3. Open your platform of origin again, and create a test Item (in QuickBooks Online) or Product (in Zoho CRM), making sure to include data in mapped fields.  Again, wait until enough time has passed for the sync to occur.  Use your Logs module to check on synced records.
    • Please note: Once you have confirmed your Products or Items sync correctly, you may create a test transactional record as your service plan allows, but please ensure products or items used as transactional line items are synced to both systems before using them in transactional records.  If these line items are not synced across platforms before creating a transactional record to sync, the transactional record you create will not sync.

Once you have confirmed the integration functions to your liking, there’s nothing else to do: the integration will continue to run at 10-15 minute intervals, syncing any records you input across platforms as you specify in your sync direction settings.

8. A Few Provisos

There are some things you should know about the integration that aren’t obvious from the onset:

  1. The integration creates hidden custom fields in QuickBooks. When you implement this integration, all QuickBooks Customer and Item records will gain a new custom field called ZOHOMODULEIDCUSTOMER and ZOHOMODULEIDPRODUCT, respectively.  These will be filled with values the integration uses to track sync states, and they are not mappable in the interface.  For that reason, please do not modify the values in these custom fields, as doing so will cause certain records not to sync.
  2. The integration only works with “Inventory” items in QuickBooks.  Whenever you sync items from Zoho CRM to QuickBooks Online, they will arrive in your system as inventory items (as opposed to other types).  Conversely, only inventory items (as opposed to other types) are allowed to sync from QuickBooks Online to Zoho CRM; other types of items will not sync.  For this reason, we advise you not to change inventory item types manually after they sync to your QuickBooks Online, as they will not be updated back to Zoho CRM and, as a consequence, could cause certain other transactional records not to sync.
  3. For bi-directional syncs, if a given record is modified in both Zoho CRM and QuickBooks Online between syncs, the record in QuickBooks Online will take precedence.  In these cases, changes made to the records in Zoho CRM in this manner will be lost.  We advise against modifying a given record in two different systems as a rule for this reason.
  4. QuickBooks requires some Item fields; Zoho does not require the same information in Products.  QuickBooks requires items to be mapped to expense accounts, income accounts, and asset accounts; Zoho CRM does not store this information, though.  For this reason, you do not need to have these fields filled in Inventory Settings if you only plan to sync from QuickBooks to Zoho, but you will need to ensure they are correctly mapped if syncing from Zoho CRM to QuickBooks.
  5. All Accounts/Customers and Products/Items should be synced across platforms before syncing non-test transactional records.  This is because introducing a new Zoho account or QuickBooks customer – or Zoho product or QuickBooks item – at the same time as a new transactional record like an invoice, sales order, or quote/estimate, will cause the integration to fail.  You may choose to keep accounts/customers and products/items inconsistent expressly to test the functionality of a transactional sync – for example, an invoice – by creating a test QuickBooks customer, test item, and then a test invoice containing that item and associated with that customer, but this practice is not advisable beyond testing.  Please note: Data Migrations are required for all Integration projects and pricing varies on complexity of the integration itself. Typically, data migrations are priced based on the number of modules (ex.  Sales Orders, Invoices, Customers are examples of modules) along with the number of records. Schedule an integration assessment today with a ZBrains consultant to get a project quote. Use the Connect with Us button at the end of the article.
  6. Deleting a given record previously synced across platforms will cause the sync to fail if the non-deleted record is modified and needs to sync again.  This is related to point 1, as the integration will search for a matching ID field that corresponds to a record already created, as the field does not exist for new records.  When the integration does not find a matching ID field, the record will not sync.  For this reason, we advise against deleting any records that have been touched by the integration unless you either plan to delete the corresponding record from the other platform or do not plan to modify the non-deleted record any further.

9. Frequently Asked Questions

Thankfully (or perhaps not), some issues with the integration are more common than others:

  1. Why aren’t any of my fields appearing in the QuickBooks Mapping module when I log in for the first time?
    • Sometimes, the integration needs a little positive reinforcement.  If no mappable fields appear, first click “Reset Default Mapping.”  If this does not cause your fields to appear, click “Sync All Mappable Fields.”  If neither of these options work, please open a ticket with us here.
  2. I just followed your instructions, but only some of my QuickBooks fields are appearing.  What gives?
    • The integration grabs fields from QuickBooks by looking at the fields that are being used by other records in your system.  If you’re looking to map a field in QuickBooks that you’ve never used before, try creating a test record that utilizes those fields you don’t see yet, then click “Sync All Mappable Fields.”  If this doesn’t solve the problem, please let us know about it.
  3. I logged in for the first time and my Customers/Accounts fields appear, but none of my Products/Items are there.  What happened?
    • Are you on the free version of Zoho CRM?  That one doesn’t have a Products module in it, so you won’t see any inventory fields that way.  To solve that problem, please upgrade to a free trial of at least Professional edition and refresh your integration dashboard.
  4. Upon setup, I got a red error flag saying “At least one inventory item must be present.”  What do I do?
    • This is somewhat related to question 2 above.  To solve this problem, please create a test inventory item and return to your QuickBooks Mapping module, select Products, and click “Reset Default Mapping,” then “Sync All Mappable Fields” if no fields appear.  If you still see the red error flag, open a ticket with us.
  5. What does Static Field mean in my QuickBooks Mapping module?  How do I use it?
    • The Static Field option is used to assign a hard value to any QuickBooks field, but not to sync that value anywhere in Zoho.  For more details on this feature, see the bottom of section 1: Mapping.
  6. I got a big red error flag saying my QuickBooks Online credentials are no longer valid so the integration won’t work.  How do I get it to work again?
    • This means someone (maybe even you) must have changed your QuickBooks Online credentials without realizing that would affect the integration.  Don’t worry; it happens to the best of us.  To re-authenticate the integration, go through the QuickBooks Online steps in section 6: Other Options.
  7. Some of my records are merged – or, they’ve been deleted!  Did the integration do it?
    • It wasn’t us!  The QuickBooks Online API doesn’t allow for merging records or deleting them automatically, so we couldn’t have even done it if we tried.  If you’re running plugins other than the Zoho CRM & QuickBooks Online integration, one of those may the culprit, as the issue may have to do with a program other than QuickBooks or Zoho.

Thank you again for using the QuickBooks Online integration with Zoho CRM.  Please let us know if you have any questions or experience any issues this guide does not cover by calling (888) 207-4111 or using this link to our help center.

Connect with Us

Zoho’s Zia: AI-Powered Assistant for CRM Sales

Howdy, you zany, tech-minded readers.  This blog’s been a little quiet lately… and, rather than bore you with my very personal story of wearing 19 different hats, solving global hunger, and curing cancer, I figure I should just get down to business and tell you about some new Zoho offerings, as that is what I seem to do best.  So, without further ado, let’s talk about Zoho’s newest addition to the CRM: Zia.

Zoho CRM is getting even better

zoho crm zia

Zoho has, in fact, been just as busy developing new product extensions as we’ve been over here helping Zoho users.  Their last big CRM update was almost a year ago, in June 2016, when they came out with the new UI, so I suppose they were due for an update.  (Zoho doesn’t seem to be able to fathom letting most apps stagnate for more than a year.)  This round of new additions certainly did not disappoint.  This blog post will cover one of those updates, while some of the next blog posts I write will cover the others.

So, this Zia.  What is it, exactly, and why is it here?

Zia: Like having a business coach right at your desk

zoho crm zia

Zia is a nifty little widget that sits right in the lower right corner of your CRM (if you’re using Enterprise edition, that is) and gathers information about how you use the CRM.  That’s everything from how many tasks you complete (and their types) and which records you interact with, to what emails and templates you’re sending out to your prospects and clients.  Zoho’s AI tool then delivers predictions about how well you’re going to be doing, sales-wise, not only to individual users, but to team leaders as well.

Zia also points out anomalies with special Zoho CRM screens

One important part of forecasting sales is pinpointing aberrations in your trends and finding out just why they occur.  Zia can hopefully help you prevent these weird glitches entirely with the helpful tips, but, if she doesn’t (yes, it’s a she – Zoho told me so), she provides extra screens with charts to help you visualize sales trends versus actual figures.  Pretty neat.

zoho crm zia

But, where else can we find Zia inside Zoho CRM?

Zia isn’t limited to just a few screens and a lower-right widget.  Truth be told, you can find her in every lead or contact you’ve reached out to in the form of SalesSignals, a real-time recommendation as to the best time to call someone.

[caption id="attachment_2411" align="alignleft" width="168"]zoho crm zia Hm, looks like I missed my mark today.[/caption]

And furthermore, Zia will even politely interrupt you after seeing you’ve performed a particularly rudimentary task over and over again, asking if you want to create a macro that simply does that task for you.

So, if it isn’t abundantly clear why you should use Zia, this is the gist:

  1. Zia sees where you’re spending time doing tasks and helps to automate them.
  2. She sees when you’re contacting people, when you’re having the most success, then generates suggestions about how to duplicate that success.
  3. Zia notices anomalies in your forecasting and offers suggestions about how to rectify those before they become realities.

Basically, it’s like having a coach right there at your desk to help you use the CRM.  Not a bad deal, as the price of Enterprise hasn’t gone up…but, you might just want to upgrade to that version if you aren’t on it yet!

Still need some help with Zoho CRM?

Did you just upgrade to Enterprise edition and get confused by the array of new features, including Zia or Blueprint?  Or, are you a new Zoho user looking for some expert Zoho consulting?  Just contact us using the button below this blog post and we’ll get back to you ASAP.

Cheers,

Jeremy

3 Benefits of Integrating Zoho and QuickBooks for Optimal Financial Control

DIY Zoho QuickBooks Integration Gives You Control

If you’re any sort of follower of this site, you already know that we provide an integration between Zoho CRM and QuickBooks – for both Desktop and Online versions of QuickBooks.

quickbooks zoho integration

However, you may not have known that our new version of the integration is totally do-it-yourself and gives you a host of great new options for managing your data.  Whereas before you’d have to consult with our engineers whenever you needed to change a field mapping or make any sort of tweak to your settings, our new dashboard makes it easier than ever to sync, filter, and back-fill your data.

#1. Customized field mapping for your company

quickbooks zoho integration

If you’ve implemented Zoho CRM you probably know a thing or two about CRM customization – namely, that it has to be done for your business to run effectively.  That said, it probably doesn’t make much sense for you to even attempt to map your data from your CRM to QuickBooks, or vice-versa, using a predetermined mapping scheme.  Our DIY dashboard gives you the ability to set field mapping across platforms yourself, even to custom fields.

 

#2. Record filtering so you only sync what you need

quickbooks zoho integration

Your company might have criteria in place to transfer records from one system to another so your systems don’t get bogged down with unnecessary information.  For example, maybe you only want to transfer a Zoho account record to QuickBooks if that account has an email address present.  Well, just because you’re moving to a new syncing system doesn’t mean you should have to lose that criteria!  With our record filtering module, you can set criteria by which records can sync – as many criteria as you want, and for any of the modules you have available to you.

#3. Migrate your historical data so your systems match

quickbooks zoho integration

When you’re moving from an old system to a new one, it can be a real pain to back-fill all your old data so your systems are communicating with each other effectively.  If you simply don’t have the time to spend babysitting a data migration, why not let our data migration tool do the job for you?  For migrating data from an old system to a fresh, new one, nothing works better: just select your historical sync dates by module and hit Submit.

If you already have some data on your new system, the historical data sync will still work; you’ll just have to make sure the names of your accounts, products, invoices, etc., are consistent across platforms, as the integration uses the name of any record as the key field.  For more info on that, you can contact us and we’ll give you the scoop.

Total business control at your fingertips

With the various market niches that businesses can fill, it happens that no two are alike… And, so it goes with both your CRM platform and your data syncing needs.  Choose a system that allows for deep customization – Zoho CRM – and choose an integration with QuickBooks Desktop or Online that allows for complete customization of your syncing needs.  Have any integration questions?  Contact us at (888) 207-4111.

Zoho CRM for Project-Based Businesses

zoho crm project based business

Project-Based Businesses have a great potential tool in Zoho CRM

If you run a business that’s based on completing any sort of project, you know how hard it can be just to get everyone on the same page to do their jobs at the right times – let alone find a system that can house all that information and make it easier for your key employees to navigate.

Some companies give up and resort to using Google Drive, Docs, or another cloud-based sharing system.  That way of doing things works – very much the same way a car with no dashboard works, but might be unsafe to drive.  Unless the proper employees enter a boatload of data manually, you’re at a disadvantage by using the shared spreadsheet.  And, not to mention your analytics: you’d have to create all your reports from scratch.  If that dashboard-less car were to overheat because you didn’t know the engine temperature, it would be a totally preventable accident.

[caption id="attachment_2373" align="alignleft" width="300"]zoho crm project based business Does the inside of your computer look kinda like this?[/caption]

Fortunately, Zoho has designed their CRM and related apps to function  perfectly well in a project-based environment, so you can finally ditch your spreadsheets and use a system that’s flexible enough to let you lay down your process, assign tasks to staff members, update old CRM records with new information from other sources, and, of course, give you the peace of mind that comes with having a system that you know is helping streamline your business processes.

What if I like using a spreadsheet?  The problems aren’t so bad!

If you’re an old-school business owner – that is, you were using a pencil and paper before the advent of the first spreadsheet – you might think you’re just fine keeping your current system in place.  And, for a small enough business, you could very well be just fine.  But, if you’ve expanded a bit, you may be starting to see the cracks, much as you try to ignore them.

zoho crm project based business

Here are some problems you might come across if you aren’t using a CRM suited for project-based businesses:

#1. Tracking the status of a project is a chore

Changing the status of a project seems like such a simple task, but imagine if you used a spreadsheet and someone completed their job but forgot to update the project to show their work had been completed.  Would the project grind to a halt until someone noticed the error?  Would the project go on, perhaps without all the necessary information in place, only to be stopped when the client realized something was amiss, or that not enough money was collected for the work done?

These problems aren’t worth having just to retain a legacy system.  By using Zoho CRM instead of a simple spreadsheet, you harness the power of not only required data fields – that is, pieces of information that you can make mandatory in order to move on to a next step in your process – but workflow automation.  Workflow automation is a special tool you can use to automate a number of steps in your overall business process, but in this case, you’d use it to remind your staff to complete pieces of information in your CRM records in order to move on with a project.  Whether it’s following up with an old lead or remembering to complete certain tasks in your system, workflow automation can remind your staff to do it, or even do the work itself automatically.

zoho crm project based business

#2. There’s no way to generate proposals…

One thing you may have noticed during your time using a spreadsheet is that it isn’t very conducive to writing proposals.  Sure, you can manually copy data from a spreadsheet into a separate piece of proposal software, but how much time would you save by having all the information populate in your proposal tool automatically?

#3. Keeping track of project payments is painful!

If you aren’t using some sort of software to keep track of incoming payments, you (or your accountant) will have a load of unnecessary work to do most every day.  And, even if you use a CRM and an ERP system to track payments, you’re still at a disadvantage unless you have a way to integrate the two.  Integration of two disparate systems can be a great way to mitigate double-entry issues, but it doesn’t hold a candle to a good ol’ native integration.

Zoho Books solves the problems of tracking payments and integrating them with your data hub in one fell swoop.  Its easy-to-understand interface makes it simple to create links that prospective clients can use to fund their projects, and its native integration with Zoho CRM means you can see exactly what projects those clients have paid for by looking up their records in the system.

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Is it really worth holding onto your spreadsheets?

Some things are hard to let go of.  Expend enough mental energy on an idea or spend enough time doing something a particular way and it seems nearly impossible to imagine it any other way.  But, what once was the best way to do something can become outdated quickly; sometimes it’s difficult to even notice these changes happening if you aren’t looking for them in particular (and, when running a business, it can be doubly hard to spend free time researching software upgrades and the like).

That’s why we’re acting as your eyes.

Get started today!

Zoho CRM really is a fantastic option for project-based businesses: just ask a representative at this project-based business.  And, while you’re at it, ask us to show you a walkthrough of Zoho CRM; we’re happy to show you how all of it looks.  And, if it looks like a good fit, we can offer you training and implementation services.  Even ERP integrations are available too – just let us know what you use and we’ll work with you to figure out a way to plug it in.

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