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Adaptability Ensure Your Business can Grow with CRM Implementation

Adaptability: Ensure Your CRM Implementation Is Not Wasted

If you’re reading this blog, you already know how powerful a CRM implementation can be to your business.  Not only acting as a simple database of contacts, it gives you the power to project future revenue, which can factor into all manner of things related to your business, including whether or not to grow the business – and in which direction.  However, as implementing a CRM can be such a comprehensive process, the stories are many where business owners were severely hampered by a CRM that didn’t turn out to be as adaptable as it seemed, or even more held up when a CRM actually decreased productivity because the staff didn’t know how to use the system or didn’t trust it.  

Sometimes, the CRM itself is indeed to blame for these problems, but more of the time, these failed implementations rest squarely on the shoulders of the deployment team (or lack thereof) doing the work. The solution to the problem, then, seems to be to make sure proper data is conveyed to that deployment team to make sure that a CRM implementation takes every known business situation into account…  But, how can you do that effectively?

Fortunately, at ZBrains, we’ve been down this road and heard this story many a time.  Based on our years of experience, this is what we recommend to make sure your system works just the way you expect it to and doesn’t end up hurting your business or going to waste.

Successful Zoho CRM Implementation: Key Factors:

zoho CRM ImplementationThe Right Fit

First off, ensure the solution is the right fit for your business. It’s important to verify that it has the capabilities to fit into and improve your current processes. Whether it be to match and improve your sales flow or to simplify your email marketing, your chosen solution should encompass all of your business needs. If the CRM implementation can adapt to your business, then your employees can more easily adapt to the implementation.

zoho CRM ImplementationIt Integrates With Your Daily Apps

Don’t divide your business up into different applications. Switching back and forth between tabs can be time-consuming. The business solution that you choose should integrate with your daily apps seamlessly. Being able to integrate with your chosen email client, accounting software, or marketing tools helps a good deal to avoid problems like duplicate or bad data. You can read more about the troubles bad data can cause here.

zoho CRM ImplementationTraining your Staff

Make sure that both you and your team understand how the new CRM implementation will work with your business. Without the team’s understanding, they will not be fully on board with the new solution, or won’t use it properly. When partnering with a consultant for your implementation, ensure that they will also take the time to train you and your staff – because you want your staff confident in the solution once the consultant is gone. Here at ZBrains, we take the time to train your team on the CRM or other Zoho apps, and even work with every level of management to prepare your team even better. Learn more about our CRM consulting services here!

zoho CRM ImplementationEmployee Buy-In

You want your team engaged before, during, and after the implementation process. It’s important to get an employee buy-in through proper training, but you can ease the buy-in process (and indeed we do this with upper management) through something like a Business Process Analysis (BPA), to ensure that everyone is onboard. With a BPA, we interview key personnel to get an idea of what a Zoho implementation will be able to fix and how you’d want to scale the system as you grow.  Then, we deliver the findings to you in a formal document called an Executive Summary.  Positioning Zoho as something that will make life easier always helps with employee buy-in, and the Executive Summary explains and reinforces exactly how that can be done.

When it comes to any new implementations, it is important that your company can adapt to those changes easily. By choosing the right partner and keeping these 4 things in mind, you will be on the road to a successful CRM implementation.

Interested in learning more? Reach out to a member of the ZBrains team today! Give us a call at (888) 207-4111 or click the button below to choose a time that works best for you!

Help! My Confusing CRM is Ruining My Business

zoho crm confusing

Is your CRM too confusing to work with?

If there’s one thing we get a lot of around here, it’s calls about helping people out of a situation where they had a pretty confusing CRM experience, despite a consultant’s best efforts.  Without proper guidance before taking the plunge one way or the other, it’s scarily easy to settle on a product that really doesn’t fit your business at all, and provides a bevy of features and tools that simply go unused.  And, you never even realize there was a problem with how the deployment went until months later, usually.  No good for anyone involved, especially you and your staff.

Canaries in the coal mine

If you just aren’t sure, your business might be suffering from a confusing CRM if you’ve worked with your CRM consultant extensively and still experience things like:

  • Employees not entering data into certain modules because they’re too confusing to access
  • Bills coming in for CRM-related services you never use
  • Employees simply not even logging into the CRM because it isn’t useful
  • Employees telling you explicitly that the CRM is too complicated

zoho crm confusing

If you see any of these happening around your office, it doesn’t necessarily mean you need to dump your old, confusing CRM – simply training your employees or downgrading your service could potentially solve all of these problems – but, they could be indicative of more pressing issues.  If one person has trouble with the system, maybe he just needs to be trained better.  But, if your whole team has issues using a particular system, it may be time to rethink things.

How does a confusing CRM affect your business?

zoho crm confusing

It may seem obvious, but without seeing exactly what’s going on, sometimes it’s tough to rationalize switching to a different system.  You might notice these things happening if your CRM is too complex:

  • Inaccurate reports from a lack of data and low user adoption
  • Deals falling through the cracks because of low user adoption
  • Low morale in the office (and, you can poll your team to determine the root of this)

Let these go too long and you have an office that’s really dysfunctional, with bad reporting, fewer than average deals closing, and unhappy employees to boot.

How can you mend a broken CRM?

The good news is there is a solution for companies with CRMs that are too complex.

While Zoho CRM itself won’t tell you how to streamline your business processes – you might enlist the help of a consultant to help with that – it has the tools to give you exactly what you need to do right by your business model.  It could be you need someone to help you tweak things a bit, whether it’s hiding modules or cleaning up unnecessary fields, or records themselves.  Maybe you just need an integration with your accounting platform of choice, such as QuickBooks.

zoho crm confusing

How you can use Zoho CRM to de-clutter your business environment:

It’s no accident that we’re Zoho consultants at ZBrains.  No software is perfect, but Zoho has shown time and time again that it has the user in mind when it releases updates.  Many of those updates are centered around user adoption, so people feel good about logging in every day.  Here are just some things Zoho can do to make your CRM experience less confusing and more gratifying.

  1. Show all the modules you need in your main CRM menu – and, hide the ones you don’t.  This makes things much simpler for employees who only need access to certain modules – why show them information they don’t need?  Modules can be shown or hidden based on permissions settings in Zoho CRM.
  2. Order Zoho apps a la carte and cancel anytime. If you only need Zoho CRM, why pay for an ERP system and a project management tool to go with it?  Buy only the Zoho apps you need, and don’t spend money on services your business won’t benefit from.
  3. Use Zoho CRM tooltips for your more esoteric custom fields.  This is a new feature of the CRM, but it’s just as useful as any other tool.  Tooltips are now programmable for all CRM custom fields – just add your hint, click Save, and your employees will know what kind of info you’re looking for in that field.
  4. Use Zoho CRM Blueprint to tell your sales team how to proceed with a lead or deal.  When you’re slamming the phones and communicating with different departments all day to facilitate sales, it’s easy to get distracted.  Or, your salespeople simply may not know how to proceed in a given situation.  Blueprint helps combat this by giving a “next action” for Leads and Deals module records, so the next course of action is never a head-scratcher.  And, using Blueprint in tandem with Activities and workflow automation make your team even leaner and meaner than ever.

Help is close by

If you need help with the de-cluttering process – or, maybe you just need some training on best practices to push your team gently in the right direction – you can always hire a Zoho consultant.  We know this is no small feat.  At times, it can be all-consuming.  But, you shouldn’t go it alone, especially when your primary job is to run or help run a business.  Let us know how we can help make your CRM less confusing, and we’ll jump right in.

Measure Lead Response Time Extension

Introduction

Thank you for choosing the “Measure Lead Response Time” extension for Zoho CRM. This powerful tool is designed to help you accurately track and measure the response time for leads in your CRM system. By monitoring your team’s response time, you can improve customer satisfaction, streamline sales processes, and enhance overall efficiency. This help document will guide you through the installation, configuration, and usage of the extension.

1. Installation

1.1 Prerequisites

Before installing the “Measure Lead Response Time” extension, ensure that you meet the following requirements:

  • Active Zoho CRM subscription.
  • Administrative access to your Zoho CRM account.
  • Supported web browser (Chrome, Firefox, or Safari).

1.2 Installing the Extension

To install the extension, follow these steps:

  1. Log in to your Zoho CRM account.
  2. Navigate to the Zoho Marketplace at https://www.zoho.com/marketplace.
  3. Search for “Measure Lead Response Time” in the marketplace search bar.
  4. Locate the extension and click on it to view the details.
  5. Click on the “Install Now” button.
  6. Review the permissions requested by the extension and click “Accept.”
  7. The extension will be installed in your Zoho CRM account.

2. Configuration

2.1 Accessing Extension Settings

To access the settings of the “Measure Lead Response Time” extension, follow these steps:

  1. Log in to your Zoho CRM account.
  2. Navigate to the CRM home page.
  3. Click on the gear icon in the top-right corner to access the settings menu.
  4. From the dropdown menu, select “Setup” to open the Zoho CRM setup page.
  5. In the setup page, locate and click on the “Extensions & Customizations” section.
  6. Under the “Extensions” tab, find and select “Measure Lead Response Time.”

2.2 Setting Response Time Criteria

Within the extension settings, you can define the response time criteria based on your business requirements. Follow these steps to configure the response time criteria:

  1. Access the extension settings using the instructions provided in section 2.1.
  2. In the “Response Time Criteria” section, click on the “Add Criteria” button.
  3. Specify the criteria details, such as the response time limit, measurement units, and notification preferences.
  4. Save the settings to apply the response time criteria.

3. Usage

3.1 Monitoring Lead Response Time

The “Measure Lead Response Time” extension provides real-time monitoring of lead response time. To track the lead response time, follow these steps:

  1. Log in to your Zoho CRM account.
  2. Navigate to the CRM home page.
  3. Locate and click on the “Leads” module in the left sidebar.
  4. Within the Leads module, you will find a new column labeled “Response Time.”
  5. The “Response Time” column displays the time elapsed since the lead was assigned or created.
  6. You can sort the leads based on response time to prioritize follow-ups.

3.2 Generating Reports

The extension allows you to generate reports on lead response time for better analysis and performance tracking. To generate reports, follow these steps:

  1. Log in to your Zoho CRM account.
  2. Navigate to the CRM home page.
  3. Click on the “Reports” tab in the top navigation menu.
  4. Select the “Lead Response Time” report category.
  5. Choose the desired report type, such as summary or detailed.
  6. Customize the report filters and date range as needed.
  7. Click on the “Generate Report” button to generate the lead response time report.
  8. The report will be displayed, and you can export it in various formats for further analysis.

4. Troubleshooting

4.1 Common Issues

Issue: Extension not visible in the Zoho CRM setup page.

  • Ensure that the extension installation was successful. Check the installation steps in section 1.2.
  • If the extension is installed but not visible, try clearing your browser cache and refreshing the page.

Issue: Incorrect response time calculations.

  • Double-check the response time criteria configured in the extension settings.
  • Verify that the lead creation/assignment timestamps are accurate in your CRM system.

4.2 FAQs

Q: Can I customize the response time criteria for different lead types? A: Yes, the extension allows you to set specific response time criteria based on lead types. Refer to section 2.2 for instructions on configuring criteria.

Q: Can I receive notifications for leads that exceed the response time limit? A: Yes, you can set up email notifications for leads that exceed the response time limit. In the extension settings, specify the email addresses to receive notifications.

SmartScheduler™ & Google Maps

How to Create Your
Google Maps API for SmartScheduler Integration

SmartScheduler extension for Zoho CRM allows for easy appointment-setting, dispositioning, and route optimization, all while writing everything back to your CRM. This integration with Google Maps allows you to schedule and perform routing tasks with ease.

Due to changes within Google, it is now required for ZBrains clients to provide the API key for this integration to us. Please see this video and written instructions below for a quick and straightforward how-to.

How To Generate Google Map API key

Step 1 :

1a. Go To – https://console.cloud.google.com/

Step 2:

2a. Create a Project. 

2b. From “Select a Project” dropdown, click “New Project”

2c. Name it “SmartScheduler,” click “Create”

2d. Wait for the project to be created, then select the project from “Notifications”

Step 3:

3a. Then select your recently created project from the “Select a Project” list

3b. Search for “API” and click on “Credentials”

3c. In Credentials, Click on “+ New Credential” and Create API Key

3d. Then close the API Key window

 3e. *click OK if you see Access Forbidden message

Step 4:

4a. Go to the Library 

4b. Search for “Direction”

4c. Click “Directions API” and Enable

Step 5:

5a. Go to Credentials

5b. Select edit, then rename API name to”SS Map Key”

5c. Copy key and click Save

End

For additional documentation, please see the Using API Keys article from Google


Other questions? Give us a call at (888) 207-4111 or contact us.

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SmartScheduler™

from

zoho smartscheduler

implementing field services ERP

The Power of ERP Software for Construction & Field Services

Are you researching FieldTech, Salesforce Field Service, Service Titan, or Oracle as an option for field services software? Whether you’re just beginning research about scheduling software, or looking for a change, this article’s for you.

It’s no secret that in large part the success of your contracting business is based on accuracy, from bidding and job costing, to capacity planning and reporting.

For both for Field Services and Construction, it’s essential to have a handle on all the numbers to ensure profitability and customer satisfaction. If you don’t already use an ERP software to keep your operations in line, or it’s a slice of business you’re looking to improve, having the right applications in place can make a world of difference. What function does a Construction ERP software or Field Services ERP serve?

[caption id="attachment_5038" align="alignleft" width="400"]Contractors ERP Software options from Zoho It might be time to let technology help you scale your contracting business for the 21st century. ERP solutions from Zoho might be the answer.[/caption]

Start with the Right Steps

Stop doing back-of-the-napkin estimates that sometimes happen in your business, and start getting a look at the true data you need. Put losses in productivity and profit behind you.

Zoho ERP solutions can be the keystone to simply and successfully capturing the details of your contracting for field services business. And we’ll show you the best ways to utilize data once the Zoho implementation for your teams are in place. We’re going to give you all the details about what it means to work with ZBrains, including our process – the heart of what keeps us and you – running smoothly.  Let’s take a closer look at the ‘what,’ ‘why,’ and ‘how’ of the importance of ERP software, including field service scheduling software.

Ready to Revolutionize Construction? How Does ERP Help?

Fundamentally, an ERP like a field services software is meant to help you ensure operations are running smoothly, but that’s just one aspect. This organizational efficiency coupled with the ability to keep your fingers on the pulse of your most important KPI’s is where the true power of ERP software is recognized.

Take a moment for this quick exercise, and ask yourself: “How would my business change if I could sync inventory, order management and financial data? What about the ability to centralize my operations including everything from insight into customers, quotes, sales orders and invoices, to product inventory, work orders and process automation?”

Construction, field services, and contracting in general require precision. Without it, your service quality suffers, workmanship can fail, and  inevitably your customers and profits suffer.  Do you have all of your KPI’s accounted for and are you able to measure them and benefit from the results? ERP software is the key to organizing process, people, and data you need to make sure you can.

Why does Business Process Management matter?

Before you read further, take another moment and imagine having:

“a disciplined approach to identify, design, execute, document, measure, monitor, and control both automated and non-automated business processes to achieve consistent, targeted results” that are aligned with your strategic goals. 

[caption id="attachment_5037" align="alignright" width="400"]Construction workers review plans ERP software helps your business integrate functions such as quoting, time tracking, equipment tracking, job costing, inventory management, and more.[/caption]

This consistency, when aligned with business goals, is how some of the most successful businesses you already know are getting great results. Does this idea intrigue and energize you? If so, keep reading. 

Does good business processes actually solve problems?

Consider how the aspects of the definition above applies to common activities you do in your business like: quoting, time tracking, equipment tracking, job costing, inventory management, scheduling, invoice and expense tracking, commission tracking, and returns management. Do you currently have a way to achieve each of these points?

  • Can you easily access data and share between teams and/or departments? Or is it siloed?
  • Does it take more than one hand to count how many software systems you’re using?
  • Is the handoff from one department or process to another seamless?
  • Does information get lost in the shuffle or is never considered at a global level?
  • Is is easy to see who’s working, where they are, and how effective they are in a given project? 

You’re on the right path if implementing solutions for any of these problems is making sense for you. There are a lot of ways to achieve streamlined operations and processes, but let’s talk about some of the benefits first.

 

7 Benefits Of Standardized Processes for Field Services or Construction

Which of these 7 benefits could help you improve your business the most? 

1) Increase Productivity 

Imagine a solution that could give you access to your service team status and location immediately, or that would allow you to create a quote faster. Or what if resources spent less time with double-data entry? How could this affect your productivity factor?

2) Quality Control

Does your customer feedback say that some of your projects are perfect while others fall short? Standardization makes your business and project planning more straightforward. This includes scheduling, and ensuring you have the correct resources and materials for the job. Additionally, with this data you can streamline the training/onboarding process. 

3) Easier Collaboration

A well-provisioned ERP allows for more meaningful collaboration across teams because it helps to remove siloed information. Transparency in your organization helps your teams identify best practices, remove redundancies, and share expertise across departments more easily.

4) Reduce Costs

Accurate job costing that’s visible from a centralized dashboard will help you identify areas of material and labor waste that might have previously gone unseen for ages. Employees can easily track time and materials on a a job, giving you direct insight into job and company profitability.  This is just one facet of how an ERP helps reduce costs, now imagine data for equipment tracking, scheduling, inventory, and more all in one place.

5) Innovation & Adaptation

You don’t have to operate your business on gut feeling, but instead rely on instinct PLUS data together! Use your experience to plan your changes, implement them, and then use metrics you’ve captured to measure the results. When you have the data in hand, create incremental changes toward improvement! All of this is possible with the right contracting ERP or field services software.

6) Beat the Competition

When you are spending less time searching for data, managing individuals, and chasing processes, and more time working in your business, you actually gain productive time. With more productive time, you can focus on the innovations that move your business ahead of your competition! 

7) Single Source of Truth 

Speaking to many of the points above, standardized processes help in business operations beyond the basics. In order to scale comfortably, Zoho can help you tie everything together with a single source of truth. Solutions from Zoho take pride in security protocols for their softwares, but this translates to your business overall.

Now, if you’ve made it this far, you’re likely a serious candidate for Zoho’s field services ERP software. And maybe you’re also convinced that ZBrains is the certified Zoho Partner to assist in your implementation. Let’s keep the conversation going!

 

How does the ZBrains Business Process Analysis work for ERP and  field service scheduling software solutions from Zoho?

Let’s talk about how an engagement with ZBrains begins – with a Business Process Analysis. We take all the reasoning and research described above, and apply the same principles to our own assessments. Here’s what it looks like: 

This is a BPA with ZBrains

The BPA, or business process analysis, is integral to all ZBrains consulting projects. Just like any other planning effort, it ensures a successful implementation that fits with your business processes. It’s always our goal to begin solving your business problems by first fully understanding your current state.

Here’s what we do:

    • We start  by analyzing expectations and performance gaps in your business processes. 
    • Then, we examine your business from a wider industry perspective. 
    • Next, our consultants evaluate the opportunities for improvement. 
    • Finally, we decide which methods need to be introduced to positively impact the business.

This happens when we meet with your team and thoroughly review processes. It includes sitting with your sales, marketing, operations, and accounting representatives to make sure we understand all requirements and current systems. The goal here is to consolidate your business operations into a centralized platform with Zoho as the hub. 

When the BPA is complete, you receive our expert recommendations on changes, augmentations or implementations needed to meet your goals. You get to see a timeline, the goals, and and outline of targets. You receive a strategy that can be executed with precision to create a successful business plan for the upcoming quarters and beyond.

 

This is how we work with Field Services, Construction, and other Contractors

A lot of our clients are in these industries, so much so that we built a software called FieldTech just for you and businesses like you! Our work specializes in small to medium businesses, just like yours. Here’s what a Business Process Analysis with ZBrains looks like for you:

We often work with a single champion, normally a President, VP, or another C-level representative of the company. We include members from teams across your organization in the intake sessions. Anyone who will be using the ERP software. We include your Sales, Estimating, and Marketing teams, Field Services or Construction Teams, Inventory Management representatives, and Finance. It’s important to include input from the people who will be using the system. The reason is to ensure that we get a global perspective of the business, and we find that this also encourages user adoption later on!

What information does ZBrains gather during a BPA?

During our sessions with each department or team representative, we collect a lot of detailed information about their processes. Discussions with your teams will often include the following:

Sales and Estimating

We ask about your sales process. Then, we look at how your quotes or estimates are created and shared. How are you handling new leads, and how is existing business addressed? How do you measure success? And finally, what are the important KPI’s here?

Field Teams

How are teams scheduled and dispatched? Do you consider factors like crew size, availability, proximity ,or skill set? How is time tracking addressed? Are field teams tracking their own inventory, and assets? What about work orders, scheduling, and routing? 

Production

How do you procure goods? Are you purchasing or manufacturing parts? Do you have composite items and  a need for CPQ? What is your current process for handling bill of materials, work orders, and routing? How are you handling time tracking? We also get into your potential needs for planning capacity, batch/lot tracking, and on-site maintenance, to name a few.

Inventory Management

We go into detail about your inventory management processes including current and desired states. Do you have multiple warehouses, mobile warehouses? How are you handling order fulfillment? What about installation or service components?  Do you order the same components from multiple vendors depending on lead time, price, and other factors?  Do you need to track reorder levels for items you keep in stock?

Finance

We’ll drill down to completely understand what information is required from your front office to back office. We include review of documents for customers, all the way through to which data is required in order to  generate executive reports. 

Other Integrations

During consultation, we’ll also ask about your current integrations to determine compatibility and to see if any new integrations could benefit your business processes. Some of the Zoho integrations commonly used by manufacturing and distribution organizations include:

      • ShipStation,
      • TaxJar,
      • Avalara,
      • QuickBooks (Online and Desktop),
      • and Xero for example.

Budgeting and Timeline for Field Services and Construction ERP Software Implementation

[caption id="attachment_5039" align="alignright" width="400"]Solar panel installation contractor Major software implementation doesn’t have to be a six-figure proposition. Zoho is is less expensive to implement and has a lower total cost of ownership than many other solutions.[/caption]

Major software implementation for a large contractor’s business can be as high as a six-figure implementation cost, in addition to another five figures for the service costs. These incredibly robust enterprise tools are really powerful, but for a small or medium business like yours, they’re oftentimes out of reach. Projects like this can be extremely cost prohibitive. The solutions themselves are more often than not complete overkill in terms of what a small or medium sized business will need and utilize.

Why Zoho is a Solid Choice

  • You deserve a solution that is also robust in functionality and nuanced for your business, because you do! For SMB’s like you, Zoho is a great solution. 
  • This solution is less expensive to implement and has a lower total cost of ownership.
  • Customization using rapid development platforms like Zoho Creator means the applications are built to suit your business.
  • Zoho is accessible. It is built and designed with the SMB in mind. Custom fields and new reports couldn’t be simpler. Drag and drop functions make it easy to use and customize for yourself, all with enterprise functionality. 

In our industry, it’s common to hear that many technology implementations end in low user adoption. Overly complicated and cumbersome software solutions cause users to become bogged down. They don’t fit into the workflow. However, when you build your system to address the nuances of your business – and you consider users from every department in the build – you get better user adoption and a higher chance of success. For this reason, and many of the points discussed above, your budget and timeline will depend on the complexity of your requirements and depth of need. 

 

This is the long way to say, this is why we utilize the Business Process Analysis. We hope that an in depth look at business process management and field services software or ERP solutions  for contractors like you has been useful. If you’re interested in the next steps or have any questions, our Zoho Certified Consultants are ready to help – just get in touch!

Connect with Us

article about business process analysis

Designing a Business Process Analysis Template for Success

If you’ve found this article, there’s a good chance that you already know Zoho is a viable solution for your business. Perhaps you’re just not sure how to implement. In a slightly worse-case scenario, you need to repair after a failed implementation. Zoho capabilities are wide-ranging, so finding the optimal solution – or combination of solutions – is paramount. This is why the business process analysis template  is so important.

Starting off on the right foot by setting up business software correctly helps your sales, operations, accounting, and other teams communicate effectively and work more efficiently. A lot of experience and tried-and-true testing that has gone into what we call “Business Process Analysis.” This process ensures that a full understanding of your business needs is acquired and approved by you before you commit to any large project. Managing expectations and adapting to change is crucial to our success. Our process is designed around these ideals. 

Starting off this way is the best of both worlds: 

  • You have more control of your budget. You get to mitigate the risk of stepping into a project that is based solely on time and materials billing.
  • With greater flexibility available to possible changes in requirements, you’re not tied into a single, rigid solution that hasn’t been thoroughly vetted to close a sale. 
  • Because we collaborate with you at each step of the system design – you can rest easy knowing that your business is getting what it needs!

In this article, we’ll review the features of a Business Process Analysis with ZBrains that leads to successful implementation. We truly believe in this process, and that’s why we use it for nearly every project that is done here at ZBrains

Business Process Analysis Templates at ZBrains: A Closer Look

ASSESSMENT

Business process analysis meeting

1. The Assessment phase is foundational to a successful project. We start by understanding the current state of your business processes, and you get a better understanding of how Zoho + ZBrains can solve for business gaps – both known and unknown! Starting here increases adoption and overall project success. Our teams translate your vision into an achievable project plan. Because of this plan, we’re more likely to achieve project success. We define a successful project as one that is within budget and timeline, but most importantly, widely adopted across the organization. After all, what’s the point of implementing a system if no one is going to use it?

PLANNING

2. Planning is our deep dive, and a phase where every stone is turned as we define each detail of your new system. We’ve already identified your business needs, and matched them to Zoho solutions.  This step ensures everything is correct, down to individual screens, fields, automations, and more. Having a plan ensures you don’t miss the mark, which can be expensive in resources and time!

DEPLOYMENT

3. Your customized solutions and project plan come to life during Deployment. When your personalized plan from ZBrains gets your stamp of approval, we begin to build your system. During this time we recommend training, and after the project is completed, we also recommend support for your new implementation. Support and effective change management are critical and enables your team to provide immediate feedback and drive user adoption for a successful project launch. Efficient use of time during deployment gets you up and running quicker.

OPTIMIZATION

4. Optimization! Now that you’ve spent some time with Zoho, you’re probably ready for more – more improvements, new processes, and greater control of the data within your organization. When you partner with ZBrains, this is really just the beginning.

Interested in learning more, or need to start this conversation in your organization? Here’s how to start:

  • Take a look at the infographic below. 
  • See how we’ve helped clients in the past
  • Reach out to a member of our team today 

We are Zoho Certified Consultants here to help! Contact us any time.

Connect with a Consultant


ZBrains BPA Infographic

Get the PDF here: Business Transformation Process Chart

CRM Implementation Steps: How to Keep Your Staff Informed

CRM Implementation Steps #3:  | Keep Your Staff in the Loop

As you plan a CRM implementation, it’s important to know exactly how you’ll be using the modules inside your CRM. Who knows your business systems better than the folks who use them every day? Your expertise and their experience is a recipe for success. In this Zoho CRM tutorial, we will guide you through four easy CRM implementation steps, empowering you to make the most out of Zoho CRM and optimize your business operations.

Keep your staff in the loopKeep your staff in the loop.

This one’s very important. Obviously, you don’t want your staff to come in one day to a system they haven’t a clue how to use.  

As soon as you’ve decided you’re going to implement a new CRM, bring in your staff or your key champions, and detail the plan. Be sure to include an implementation timeline.  

As long as your staff knows what you plan to do, they can plan their days around occasional work stoppages, and be prepared the day you launch your new CRM.

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Visibility for CRM Projects

Deployment is never a one-fell-swoop sort of maneuver, and hiccups do occur from time to time. If you know an issue has surfaced that will affect your staff or put things a little behind schedule, better to let them know as soon as you know than share it later when it seems like a surprise to everyone.

Keeping employees abreast of the latest CRM developments, and inviting them to take part in ideation or input, will ensure their happiness with the new system. Afterall, one of your goals is productivity, isn’t it?

Is there potential for your CRM to work better for your organization? Take the CRM Adoption Survey and find out where you stand.

Take the CRM Adoption Survey

Transition Your CRM in Phases

CRM Implementation Tip #4 | Transition Your CRM in Phases

Big business changes, especially changes in everyday systems like a new CRM implementation, can be turbulent times. This quick tip describes how to disturb your business the very least during CRM implementation time. This one is really simple.

Transition CRM in stagesTransition your CRM in phases, not all at once

It bears repeating – yes, again – that even a successful CRM implementation doesn’t happen all at once. With so many facets of your  system designed specifically for your business, you’ll need time to test everything out and make sure it’s working as it should.  

 

For that reason, it’s a great idea to start using parts of your new system a little at a time – gradually – until you’re completely migrated over to your new system. A phased approach can account for some improvements in user adoption, but it’s not always possible to do. Need more quick tips for CRM Implementation? 

 

Read All CRM Implementation Quick Tips

 


 

What if a phased approach won’t work for you?

If it doesn’t make sense to move your entire operations to a new CRM in chunks, you might decide to implement a new CRM behind the scenes while your employees continue working on the old one.  (Of course, this doesn’t mean you shouldn’t still keep them informed about what you’re doing.)  If you choose to go that route, you’ll have a little more time to make sure things are working as they should – all the more reason to move deliberately, and in smaller phases.

Is your organization using its CRM to the fullest? Take the CRM Adoption Survey and find out!

 

Take the CRM Adoption Survey

 

Effects of Open Door Policy and Training on Maximizing CRM Deployment

CRM Implementation Tip #9 | Have an Open Door Policy

You can apply this tip to more than just CRM deployment. Upon deploying a new system of any sort, you’ll be greeted with both positive and negative responses. How do you deal with the pushback you might receive for doing something new?

CRM Project visibilityHave a CRM Project Open Door Policy.

Keep your door open, as well as your training sessions and email threads. When making big changes to your business and employees’ work days with a new CRM, consider giving them all the information they need or want to make the transition smoother.

When you do encounter some blowback from your traditionalist employees, be sure to heed their criticisms. Then, explain calmly and succinctly what the new system does to either improve life or alleviate their concerns. Show them how everyone will benefit from the new changes. Keeping your ear open lets employees know you’re willing to consider their feelings. Having an open door policy will ultimately make them happier in the long run, even if they aren’t satisfied at first with the new system. Trite but true, a rising tide lifts all ships, and the same is true with upgrades in technology like Zoho CRM.

Include extra training opportunities

If employees’ problems lie in the fact that they don’t feel they’ve been trained enough on the new system, host another training session, or several of them.  As well, keep everyone in the loop by maintaining a single group email thread, or message channel for company-wide CRM developments and questions. We also recommend these smaller group or department-specific channels for more specific developments and questions.

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Is your CRM working for you? Take the CRM Adoption Survey and find out where you stand.

Take the CRM Adoption Survey

CRM Deployment: Avoid Pitfalls, Ensure Success

CRM Implementation Tip  #7 | Don’t Rush CRM Deployment

We’re all imperfect and even the most meticulously planned project doesn’t go live without at least a little need for adjustment. We share this so it’s not a surprise when your system doesn’t work exactly how it should the very first day you go live. 

The Significance of CRM Deployment

Evolving customer expectations have catalyzed the transformation of how businesses function. A robust CRM system that acts as the linchpin for effective customer interactions is central to this transformation. By methodically collecting, categorizing, and harnessing customer data, organizations can glean actionable insights that power personalized marketing, streamlined sales processes, and unparalleled customer service. However, the success of such endeavors pivots on the meticulous execution of a comprehensive CRM deployment strategy.

Our best advice is: Don’t rush deployment; make sure everything works as it should.

CRM Testing pre-deployment

There will be a few hiccups. Some common first-day needs and troubles with a new CRM implementation can include: 

  • Understanding the CRM use processes themselves
  • Answering errant questions missed in training
  • Retraining team members on some aspects of the CRM
  • Finding the data you were sure you migrated correctly  

Don’t worry!  These sorts of speed bumps are normal during the first few days of a CRM deployment or the implementation of any new program.

Read All CRM Implementation Quick Tips


Navigating the Pitfalls 


  • Meticulous Planning: Before launching into the tumultuous waters of CRM deployment, detailed planning guides your path. Rushing headlong without a well-laid roadmap often culminates in chaos and discontent. To prevent this, commence with clearly delineated objectives – whether it pertains to amplifying sales, augmenting customer service, or refining marketing campaigns. A profound understanding of your organization’s distinct requirements must be the bedrock for aligning the CRM system.
  • User Involvement: Averting the peril of neglecting end-users necessitates active user involvement. Ignoring the insights and preferences of those interacting with the CRM daily is an unequivocal blunder. Engaging employees in workshops and soliciting feedback is not merely prudent but indispensable. This collaborative approach engenders a sense of ownership and significantly boosts user adoption rates.
  • Selecting the Right CRM System: Amidst a labyrinth of CRM options, the specter of choosing an incompatible system looms. Avert the impending disaster by prudently evaluating potential solutions, analyzing their scalability, integration potential, and user-friendliness. Seeking counsel from CRM experts or drawing inspiration from businesses with analogous needs can be an invaluable compass.


  • Data Management Vigilance: Disciplined data management is the bedrock of successful CRM deployment. Lax data management practices pave the way for duplications, obsolescence, and impaired insights. Thwart this debacle by instituting data cleansing before migration and implementing data entry and upkeep protocols. Routine audits and data purges sustain the integrity and dependability of the database.


  • Harmonious Integration: Acknowledging that a CRM system doesn’t function in isolation is the first step to preventing data fragmentation. Failing to prioritize integration can erect insurmountable data barriers and inefficiencies. Consecrate resources to CRM solutions endowed with robust integration capabilities or invest in middleware to weave disparate systems into a coherent tapestry. This symbiosis guarantees an all-encompassing panorama of customer interactions and business processes.


  • Change Management: Underestimating the seismic impact of change during CRM introduction is a dangerous misstep. A seamless transition necessitates a comprehensive change management strategy with training, communication, and steadfast support. Enabling employees to grasp the manifold benefits CRM ushers in and providing ongoing assistance are critical cornerstones of this transformative journey.


  • Upholding Data Security: Handling customer data with circumspection is paramount during CRM deployment. Neglecting data security can instigate a cataclysm of legal and reputational consequences. Thwart this catastrophe by ensuring your chosen CRM system adheres to industry regulations and employs stringent security measures. Vigilant updating of security protocols coupled with diligent employee education fortifies data protection.


  • Tailored Customization: Standard CRM solutions might need to fit your organizational contours. The danger of disregarding customization can precipitate inefficiencies and user discontent. Exploit the customization options within your chosen CRM to sculpt workflows, reports, and dashboards following your unique requirements. An intricately customized CRM embellishes user experience and propels efficiency.


  • Persistent Improvement: Celebrating CRM deployment as the terminus of your journey is misguided. Successful CRM deployment is an enduring voyage characterized by continuous enhancement. Ignoring this tenet risks stagnation and missed prospects. Cast KPIs to gauge CRM efficacy and embark on periodic evaluations buttressed by user input. This perennial cycle of refinement sustains momentum and rejuvenates CRM vitality.

Cutting down on new implementation ‘hiccups’

To help minimize the effects of speed bumps, it’s a great idea to ease into implementation. Have a plan at the start to address this. Spread it out as much as you possibly can while keeping your budget in consideration. 

You may spend a little extra on testing and training time. However, the benefit of knowing you’ve made sure your new system works exactly how it should is invaluable and cuts down on something you probably have a lot of business-related stress! This includes additional rework with your implementation partner, re-training staff, lost productivity due to staff being inexperienced with the new system, and lack of user adoption. 

Conclusion

As the transformative power of CRM deployment dawns upon the modern business landscape, circumventing the predictable pitfalls becomes imperative for success. By adroitly steering clear of the pitfalls elucidated herein and adorning your strategy with the strategic deployment of transition words, you lay the foundation for a triumphant CRM implementation. Remember that beyond technological prowess, a successful CRM deployment harmonizes people, processes, and technology to craft excellent customer experiences and engineer sustainable growth.

Take the time to deploy your new CRM correctly, making sure everything is working as intended and that your teams are trained, and you’ll certainly reap the benefits later.

If you’ve already addressed this potential pitfall, and you still want to get more from your CRM, take a look at our CRM Adoption Survey and find out your improvement potential!

Take the CRM Adoption Survey

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